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Social Media Communication: Concepts, Practices, Data, Law and Ethics 2nd New edition [Hardback]

3.45/5 (29 ratings by Goodreads)
(University of Nebraska at Omaha, USA)
  • Formāts: Hardback, 376 pages, weight: 816 g, 45 Halftones, black and white; 9 Tables, black and white
  • Izdošanas datums: 04-Jul-2017
  • Izdevniecība: Routledge
  • ISBN-10: 1138229768
  • ISBN-13: 9781138229761
Citas grāmatas par šo tēmu:
Social Media Communication: Concepts, Practices, Data, Law and Ethics 2nd New editionPalielināt
  • Formāts: Hardback, 376 pages, weight: 816 g, 45 Halftones, black and white; 9 Tables, black and white
  • Izdošanas datums: 04-Jul-2017
  • Izdevniecība: Routledge
  • ISBN-10: 1138229768
  • ISBN-13: 9781138229761
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781138229761.html
Keywords:
In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethicsall promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industrys leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources theyll need to both evaluate and utilize current and future forms of social media.



For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare.









Facebook:



www.facebook.com/SocialMediaCommunication









Twitter:



@JeremyHL #UNOSML #SMC2018 #SMProfs









SlideShare:



www.slideshare.net/jeremylipschultz

Recenzijas

"Lipschultz provides a practical guide to the complex world of social media. Whether you need a quick reference or are wrapping your head around the whole subject, this book gives you what you need in the moment and pointers to solid references for further study." Jim Sterne, Founder eMetrics Summit & Board Chair, Digital Analytics Association

List of Tables and Boxes
xi
Preface xiii
1 Introduction to Social Media Concepts
1(38)
Social Media Concepts and Theories
11(5)
Social Media in Journalism
16(6)
Social Media in PR
22(1)
Trust
23(2)
Influence
25(1)
Engagement
25(1)
Social Media in Advertising and Marketing
26(2)
New Media
28(4)
Ahead
32(2)
Discussion Questions: Strategies and Tactics
34(5)
2 CMC, Diffusion and Social Theories
39(28)
Identity
40(1)
Internet History
41(1)
Social Network Site Definitions
42(5)
Interaction
47(5)
Community
52(1)
Diffusion of New Ideas
52(1)
Uses and Gratifications
53(3)
Online Culture and Power
56(3)
CMC and Social Media
59(2)
Discussion Questions: Strategies and Tactics
61(6)
3 Social Media in Journalism
67(30)
Journalism Theories
73(2)
Citizen Journalism
75(1)
Crowdsourcing
75(4)
Micro-blogging
79(2)
Journalism Case Studies
81(1)
Successes
82(1)
Bloggers
83(3)
Social Media Celebrity
86(1)
Failures
87(1)
Lessons of Engaged Journalism
88(3)
Discussion Questions: Strategies and Tactics
91(6)
4 Social Media in Public Relations
97(34)
PR Management
102(3)
PR History and Tactics
105(2)
PR Theories
107(2)
Credibility
109(1)
Social Capital, Conflict and Collaboration
110(1)
Social Media Tactics
111(2)
PR Newsrooms and Message Targeting
113(2)
PR Blogging and Case Studies
115(4)
Corporate Social Responsibility (CSR)
119(1)
Non-profits
120(1)
Successes
121(1)
Failures
122(1)
Lessons
122(4)
Discussion Questions: Strategies and Tactics
126(5)
5 Social Media in Advertising and Marketing
131(26)
Advertising and Marketing Theories
134(3)
Consumer Psychology and Electronic Word-of-Mouth (eWOM)
137(1)
Branding
138(1)
Promotions, Market Research and Segmentation
139(1)
Integrated Marketing Communication (IMC)
139(1)
Social Media Strategic Planning
140(1)
Awareness and Engagement
140(2)
Search Engine Optimization (SEO)
142(1)
Return on Investment (ROI)
143(2)
Cost of Ignoring (COI)
145(1)
Advertising and Marketing Case Studies
146(1)
Real-Time Social Marketing
147(1)
Successes
147(3)
Failures
150(1)
Lessons
151(2)
Discussion Questions: Strategies and Tactics
153(4)
6 Social Media Metrics and Analytics
157(26)
Social Media Measures
159(1)
See, Say, Feel, Do
160(1)
Google Analytics
161(3)
Facebook Insights
164(1)
Twitter Analytics
165(7)
Network Analyses
172(7)
Other Social Network Measurement
179(1)
Discussion Questions: Strategies and Tactics
180(3)
7 New and Mobile Media Technologies, Innovation and Investment
183(24)
Entrepreneurs
189(1)
Angel Investors and Start-Ups
189(1)
Big Ideas and Business
190(1)
"Crush It" and the Thank You Economy
190(2)
Crowdfunding
192(1)
Emergence of New and Mobile Media
192(2)
Implications of Revolutionary Mobile and Social Media
194(3)
Twitter Impact
197(2)
Mobile Geotagging
199(2)
Google Glass and Snapchat Spectacles
201(1)
Discussion Questions: Strategies and Tactics
202(5)
8 Big Data and Privacy
207(26)
Privacy Development
209(4)
Top Social Media Site Privacy Policies
213(10)
Twitter
213(3)
Facebook
216(2)
Google+
218(1)
Instagram
218(1)
LinkedIn
219(1)
Tumblr
220(1)
Vine
221(1)
Snapchat
222(1)
Big Data and Privacy
223(2)
FTC Regulation
225(1)
Privacy and Legal Implications
226(4)
Discussion Questions: Strategies and Tactics
230(3)
9 Law and Regulation
233(38)
Free Expression and the First Amendment
235(2)
Internet Libel
237(1)
Facebook, Twitter and the Law
237(6)
International Social Media
243(2)
Prior Restraint and Terrorism
245(5)
U.S. Internet Indecency
250(1)
Regulated Media Technologies
251(4)
FTC Regulation: Advertising, PR and Social Media
255(4)
Copyright Infringement, File Sharing and Fair Use
259(1)
Social Perspectives on Law
260(2)
Social Media Privacy Issues
262(3)
Discussion Questions: Strategies and Tactics
265(6)
10 Social Media Ethics
271(26)
Theories and Philosophies
278(1)
Idealism and Relativism
279(1)
Moral Development
280(1)
Trust and Transparency
281(3)
Human Dignity Frameworks
284(1)
Practical Social Media Ethics
285(2)
Equality and Fairness
287(2)
Natural Law and Harm
289(1)
Reconsidering Community
289(2)
Limitations of Ethics
291(1)
Discussion Questions: Strategies and Tactics
292(5)
11 Best Practices in Social Media
297(22)
Mobile Media
298(1)
Newspapers, Magazines and Journalism
299(1)
Radio and Mobile Apps
300(3)
Television, Branding and Live from the Scene
303(2)
Top Media Sites on Social Media
305(1)
Blogging
306(1)
Blogs for Public Relations and Social Media Marketing
307(3)
Helpful Tools
310(2)
Getting Ahead of the Social Media Pack
312(2)
Perils
314(1)
IT, Collaboration, Virtual Teams and Other Trends
315(1)
Discussion Questions: Strategies and Tactics
316(3)
12 Future of Social Media and Information Literacy
319(26)
Media Literacy
323(3)
Life-Long Learning and Media Literacy
326(2)
Global Media Corporations
328(1)
Framing of Media Messages
329(1)
Potential Effects from Media Literacy
330(1)
Application of Knowledge
330(6)
Engagement, Networked Communicators, Trust and Influence
336(2)
Discussion Questions: Strategies and Tactics
338(7)
Glossary 345(12)
Index 357
One of MediaShift's 2017 EducationShift20 Educators in Journalism



Jeremy Harris Lipschultz is Isaacson Professor in the UNO Social Media Lab, and School of Communication, University of Nebraska at Omaha. He is a blogger for The Huffington Post, Linkedin Pulse and ChicagoNow, and has authored or co-authored six previous books and dozens of articles. Lipschultz is an international media source and frequently speaks on industry and social trends.