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Start Your Own Online Coupon or Daily Deal Business: Your Step-By-Step Guide to Success [Mīkstie vāki]

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  • Formāts: Paperback / softback, 240 pages, height x width: 228x177 mm, weight: 311 g, Worksheets
  • Sērija : StartUp Series
  • Izdošanas datums: 03-Oct-2013
  • Izdevniecība: Entrepreneur Press
  • ISBN-10: 1599185121
  • ISBN-13: 9781599185125
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Start Your Own Online Coupon or Daily Deal Business: Your Step-By-Step Guide to SuccessPalielināt
  • Formāts: Paperback / softback, 240 pages, height x width: 228x177 mm, weight: 311 g, Worksheets
  • Sērija : StartUp Series
  • Izdošanas datums: 03-Oct-2013
  • Izdevniecība: Entrepreneur Press
  • ISBN-10: 1599185121
  • ISBN-13: 9781599185125
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781599185125.html
Keywords:
Unlike old-school ?design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing . . . apps, which provide deals to mobile users in any location. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discusses what it takes to build a daily deal site, David Teichner, CEO of Yowza!! who brought deal apps to iPhones and several business owners who have tried their luck at running daily deal. They discuss what they have learned from the process.

Currently there are few, if any, other books on how to start a daily deal business and the coupon books focus on how to use coupons and even on extreme couponing, but not on running an online coupon business. This is a unique title which provides those who enjoy offering deals and discounts to get started in an industry that is still growing.
Acknowledgments xiii
Preface xv
Chapter 1 What Is the Coupon, and Daily Deal Business, All About?
1(16)
The Overall Industry
2(1)
The Newfound Popularity
3(1)
The History of Coupons: They're Not New
4(2)
Daily Deal History
6(1)
Know Your Coupons, Daily Deals, and the Types of Websites
6(2)
What Is the Difference Between a Coupon and a Daily Deal?
7(1)
The Three Types of Online Discount Websites
8(1)
Online Clipping Services
8(2)
Daily Deal Websites
9(1)
Coupon Referral and Aggregate Sites
9(1)
A Fourth Alternative
10(1)
Finding Your Niche!
10(1)
Easy Market Research
11(1)
Merchants and Customers
12(3)
Merchants: Quantity and Quality
13(1)
Your Customers: Discount Seekers
13(1)
Customer Statistics
14(1)
Summary Points
15(2)
Chapter 2 Is This the Business for You?
17(16)
Starting a Business, Any Business
18(1)
Passion
18(1)
Planning
18(1)
Perseverance
19(1)
The Pros and Cons of Starting Your Own Business
19(3)
The Pros
20(1)
The Cons
21(1)
The Necessary Skills
22(7)
Marketing Skills
22(1)
Website Familiarity
23(1)
Attention to Detail
23(1)
A Head for Numbers
24(1)
Organizational Skills
25(2)
People Skills
27(1)
Listener Skills
27(1)
Sales Skills
28(1)
So, Do You Have the Skills?
29(1)
The Lifestyle
29(2)
Summary Points
31(2)
Chapter 3 How It Works
33(20)
Making Money
34(2)
Building (or Having) a Following
36(4)
Niche Ideas
37(1)
Subscriber Base Building
38(2)
Your Website
40(2)
Priorities
41(1)
Your APP-lication
42(1)
Your Merchants
43(4)
Know What You Want
44(1)
Getting Your House in Order
44(2)
Seeking Merchants
46(1)
The Savvi Story
46(1)
Getting Coupons
47(3)
Coupon Scams
49(1)
Coupon Affiliates
50(1)
Aggregator Sites
51(1)
Summary Points
52(1)
Chapter 4 Boring Business Basics: Getting Your Business Started
53(16)
So, What's in a Name?
54(3)
The Name Game
55(1)
Search For (and Register) Your Business Name
56(1)
Business Licenses and Permits
57(1)
Zoning Laws and Other Regulations
57(2)
Office Regulations
58(1)
Co-op Boards, Condo Boards, Homeowners' Associations, and Similar Nightmares
58(1)
Business Structures
59(3)
Sole Proprietorship
59(1)
Incorporating
60(1)
Limited Liability Corporation (LLC)
60(1)
Partnerships
60(2)
Attorneys, Accountants, and Insurance Agents, Oh My!
62(2)
Accountants
62(1)
Insurance Agents
63(1)
Employees
64(1)
Employer Identification Number
64(1)
The Help You Need
64(1)
Uncle Sam
65(2)
State Tax License
65(1)
Statutory Payroll Tax Deductions
66(1)
Independent Contractors
66(1)
Summary Points
67(2)
Chapter 5 The Home Office or the Business Office
69(16)
Homebased Businesses
70(1)
Setting Up Your Home Office
70(1)
Distraction Free
71(1)
Being Technically Efficient
71(2)
Computer Specs
72(1)
Lighting and Temperature
73(1)
The Homebased Business Lifestyle
73(4)
Advantages of Working at Home
75(1)
Disadvantages of Working at Home
76(1)
The Virtual Office
77(1)
Your Office Away from Home
77(2)
Advantages of Having an Office Separate from the Home
78(1)
Disadvantages of Having an Office Separate from Your Home
78(1)
Leasing Your Office Space
79(3)
Office Furniture
82(2)
Summary Points
84(1)
Chapter 6 You and Your Website
85(16)
Hosting Servers
86(1)
Designing Your Website
87(2)
Design
88(1)
Coupon Site Design
88(1)
An Online Example from RedPlum.com
88(1)
Printing Coupons
89(1)
Daily Deal Site Designs
89(1)
Landing Pages
90(2)
Example #1 PlaySoccer
91(1)
Example #2 XYZ Yoga
91(1)
Your Navigation System
92(3)
Testing Your Site
95(1)
Going Beyond the Basics
96(1)
Search Engine Optimization (SEO)
97(1)
Analytics
98(1)
Summary Points
99(2)
Chapter 7 Strategizing with Your Merchants
101(16)
Guiding Your Merchants
102(4)
Planning
102(2)
Preparation
104(1)
Managing the Promotion
105(1)
Follow-Up
105(1)
Flexibility Counts
106(1)
True Stories
106(5)
Moonlight Meadery in Londonderry, New Hampshire
107(1)
Westchester Ballroom in Mount Kisco (Westchester), New York
108(1)
Witch City Segway Tours in Salem, Massachusetts
109(1)
FotoCabina in Orange County, California
110(1)
The Flip Side
111(1)
Hey, We Said One Per Person!
111(1)
Their Own Fault
112(1)
Learning from Others' Experiences
112(2)
Summary Points
114(3)
Chapter 8 Marketing
117(16)
Defining Demographics
118(1)
The New Age of Demographics
119(4)
Influencers
119(1)
Social Graphs
120(1)
Interest Graph
120(1)
Relevance
121(2)
Many Methods of Marketing
123(1)
Talk It Up
123(5)
Emails
123(1)
Twitter and Tweeting
124(1)
Spreading the Word
125(1)
Reminder Emails
126(1)
Contests and Giveaways
126(1)
Blogs
126(1)
Online Directories
127(1)
Spokespeople
127(1)
Public Relations
128(2)
Advertising
130(1)
Summary Points
131(2)
Chapter 9 Know Your Costs and Bookkeeping Basics
133(12)
Startup Costs
134(6)
Creating Your Website
134(1)
Subscriber Acquisition
135(1)
Merchant Acquisition
135(1)
Software
136(1)
Office Equipment
136(1)
Phone Expenses
137(1)
Payroll
137(1)
Legal and Accounting
138(1)
Administrative Expenses
138(2)
Operating Costs
140(2)
Bringing Down Operational Costs
142(1)
Basic Bookkeeping
142(2)
Two Methods of Bookkeeping
143(1)
Summary Points
144(1)
Chapter 10 Finding Funding and Your Business Plan
145(10)
Finding Funding
146(6)
Your Personal Savings
146(1)
The Friends and Family Plan
147(1)
Your Assets
148(1)
Bank Loans or Credit Unions
148(2)
Outside Investors (Venture Capitalists and Angels)
150(1)
From the Other Side
151(1)
Business Plan Basics
152(2)
Summary Points
154(1)
Chapter 11 Selling or Closing Down the Business
155(8)
Merging
156(1)
The Industry: The Bad News and the Good News
156(1)
Getting a Proper Valuation
157(1)
Selling
158(1)
Finding Buyers
159(1)
Closing Up
160(1)
So, What Have We Learned?
160(1)
Summary Points
161(2)
Appendix: Online Coupon and Daily Deal Resources
163(8)
Books
164(1)
Computer Shopping (and Peripherals)
164(1)
Coupon and Daily Deal Associations
165(1)
Coupon and Daily Deal Website Building
165(1)
Coupon and Deal Affiliate Programs
166(1)
Credit Bureaus
166(1)
Government Agencies and Business Associations
167(1)
Host Servers
168(1)
Keyword Advertising
168(1)
Office Supplies
169(1)
Other Websites
169(1)
Software
169(1)
Bookkeeping and Accounting
169(1)
Creating and Marketing Coupons
170(1)
Email Software
170(1)
Web Analytics
170(1)
Glossary 171(4)
Index 175
Entrepreneur Media, Inc. is the premier content provider for and about entrepreneurs. Their products engage and inspire every day with advice, solutions, and resources that fuel the bold and independent way entrepreneurs think. After 31 years, nobody reaches more growing businesses. Entrepreneur Press is a leading small-business trade publisher, providing aspiring, emerging, and growing entrepreneurs with actionable solutions to every business challenge--ultimately, leading them from business idea to business success. Rich Mintzer is an expert in making complicated topics reader-friendly, including business, technology and environmental concerns. He has written more than 45 nonfiction books on a wide range of topics. He has also spent 20 years as a magazine journalist and the past several years writing and producing web content.