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Thoughtful Fundraising: Concepts, Issues and Perspectives [Mīkstie vāki]

Edited by (Open University, UK), Edited by (The Open University, Milton Keynes, UK)
  • Formāts: Paperback / softback, 240 pages, height x width: 246x174 mm, weight: 440 g, 15 Tables, black and white; 4 Line drawings, black and white; 2 Halftones, black and white; 6 Illustrations, black and white
  • Izdošanas datums: 14-Dec-2006
  • Izdevniecība: Routledge
  • ISBN-10: 0415394287
  • ISBN-13: 9780415394284
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  • Mīkstie vāki
  • Cena: 76,81 €
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  • Formāts: Paperback / softback, 240 pages, height x width: 246x174 mm, weight: 440 g, 15 Tables, black and white; 4 Line drawings, black and white; 2 Halftones, black and white; 6 Illustrations, black and white
  • Izdošanas datums: 14-Dec-2006
  • Izdevniecība: Routledge
  • ISBN-10: 0415394287
  • ISBN-13: 9780415394284
Citas grāmatas par šo tēmu:
Comprehensive and edited by leading names, this book takes a critical and discursive approach to the various forms and contexts of fundraising.

Fundraising is a maturing profession, but one that is becoming increasingly controversial. Media reports of poor practice have contributed to concerns about the integrity of fundraisers and the uses which have been made of the resources they raise. As a result, a consensus now exists among senior figures in the industry about the changes that are required. Technique is no longer enough. Many more of the next generation of practitioners must be capable of considered reflection, organizational and inter-organizational strategic thinking and value-based leadership.

Exploring new developments taking place in the area of fundraising, the specially commissioned articles, by experts in the field move the thinking in the profession beyond its familiar formulae and assumptions, opening up critical debate about the nature, contribution and limitations of fundraising.

This volume is essential reading for anyone who aspires to work at senior levels in fundraising or is currently engaged in studying this challenging area.

Recenzijas

'One of the few genuinely thoughtful books on fundraising currently in print. This text moves beyond the simple 'how-to' and provides real insight into a variety of contemporary issues. Required reading for anyone serious about fundraising.' - Adrian Sargeant, Robert F Hartsook Professor of Fundraising, Indiana University, USA

'With increased competition for raising funds and the impact of regulatory requirements there is a demand for both professionalism and management education that goes beyond simple how to do it guides. This book is timely in meeting this need providing an innovative, exploratory and critical dialogue on most areas of fundraising including self regulation.' - Professor Paul Palmer, Charities Course Director, Cass Business School

'This book offers contributions from a range of leading authors in the fundraising field. There is no single view of fundraising, but its combination of work on different forms of fundraising, areas of fundraising research, and policy debates for the future will make it a key text for fundraising students.' - Dr Gareth G Morgan, Course Leader - MSc Charity Resource Management, Sheffield Hallam University 'This book offers contributions from a range of leading authors in the fundraising field. There is no single view of fundraising, but its combination of work on different forms of fundraising, areas of fundraising research, and policy debates for the future will make it a key text for fundraising students.' - Dr Gareth G Morgan, Course Leader - MSc Charity Resource Management, Sheffield Hallam University

Notes on contributors ix
Foreword xiii
Acknowledgements xv
Introduction to Book 1(4)
PART ONE Perspectives on fundraising
5(34)
Introduction
7(2)
Two Thousand Years of Disreputable History
9(10)
Redmond Mullin
Different Traditions of Philanthropy
19(10)
Warren F. Ilchman
Stanley N. Katz
Edward L. Queen II
Fundraising as Marketing: Half a Truth is Better Than None
29(10)
Rob Paton
PART TWO Fundamental concepts and techniques
39(44)
Introduction
41(2)
Know Your Donors
43(10)
John Baguley
The Culture of Elite Philanthropy
53(10)
Francie Ostrower
Measuring and Managing Donor Value
63(11)
Adrian Sargeant
Elaine Jay
Fundraising Campaigns
74(9)
John Baguley
PART THREE Environments for fundraising
83(56)
Introduction
85(2)
Getting to Grips with the Demographics of Giving
87(13)
Cathy Pharoah
Corporate Sponsorship and Partnerships
100(12)
Anja Schaefer
What Makes Foundations Tick?
112(16)
Diana Leat
When Is the Price Too High? Gaining Funding from Institutional Sources
128(11)
Tina Wallace
Jill Mordaunt
PART FOUR Challenges for senior professionals and trustees
139(74)
Introduction
141(2)
Benchmarking Fundraising Performance
143(14)
Rob Paton
Fundraising Regulation: For Whom and By Whom?
157(16)
Jenny Harrow
Sue Douthwaite
The Colour of Ethics
173(11)
Marilyn Fischer
Images in Fundraising
184(15)
Nikki van der Gaag
Formulating an Income Strategy to Fund the Mission
199(14)
Richard Brewster
Index 213
The Open University, Milton Keynes, UK