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Thoughtful Fundraising: Concepts, Issues and Perspectives [Hardback]

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Edited by (The Open University, Milton Keynes, UK), Edited by (Open University, UK)
  • Formāts: Hardback, 236 pages, height x width: 246x174 mm, weight: 589 g, 15 Tables, black and white; 4 Line drawings, black and white; 2 Halftones, black and white; 6 Illustrations, black and white
  • Izdošanas datums: 14-Dec-2006
  • Izdevniecība: Routledge
  • ISBN-10: 0415394295
  • ISBN-13: 9780415394291
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  • Cena: 236,78 €
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Thoughtful Fundraising: Concepts, Issues and PerspectivesPalielināt
  • Formāts: Hardback, 236 pages, height x width: 246x174 mm, weight: 589 g, 15 Tables, black and white; 4 Line drawings, black and white; 2 Halftones, black and white; 6 Illustrations, black and white
  • Izdošanas datums: 14-Dec-2006
  • Izdevniecība: Routledge
  • ISBN-10: 0415394295
  • ISBN-13: 9780415394291
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780415394291.html
Keywords:
Comprehensive and edited by leading names, this book takes a critical and discursive approach to the various forms and contexts of fundraising.

Fundraising is a maturing profession, but one that is becoming increasingly controversial. Media reports of poor practice have contributed to concerns about the integrity of fundraisers and the uses which have been made of the resources they raise. As a result, a consensus now exists among senior figures in the industry about the changes that are required. Technique is no longer enough. Many more of the next generation of practitioners must be capable of considered reflection, organizational and inter-organizational strategic thinking and value-based leadership.

Exploring new developments taking place in the area of fundraising, the specially commissioned articles, by experts in the field move the thinking in the profession beyond its familiar formulae and assumptions, opening up critical debate about the nature, contribution and limitations of fundraising.

This volume is essential reading for anyone who aspires to work at senior levels in fundraising or is currently engaged in studying this challenging area.

Recenzijas

'One of the few genuinely thoughtful books on fundraising currently in print. This text moves beyond the simple 'how-to' and provides real insight into a variety of contemporary issues. Required reading for anyone serious about fundraising.' - Adrian Sargeant, Robert F Hartsook Professor of Fundraising, Indiana University, USA

'With increased competition for raising funds and the impact of regulatory requirements there is a demand for both professionalism and management education that goes beyond simple how to do it guides. This book is timely in meeting this need providing an innovative, exploratory and critical dialogue on most areas of fundraising including self regulation.' - Professor Paul Palmer, Charities Course Director, Cass Business School

'This book offers contributions from a range of leading authors in the fundraising field. There is no single view of fundraising, but its combination of work on different forms of fundraising, areas of fundraising research, and policy debates for the future will make it a key text for fundraising students.' - Dr Gareth G Morgan, Course Leader - MSc Charity Resource Management, Sheffield Hallam University 'This book offers contributions from a range of leading authors in the fundraising field. There is no single view of fundraising, but its combination of work on different forms of fundraising, areas of fundraising research, and policy debates for the future will make it a key text for fundraising students.' - Dr Gareth G Morgan, Course Leader - MSc Charity Resource Management, Sheffield Hallam University

Notes on contributors ix
Foreword xiii
Acknowledgements xv
INTRODUCTION TO BOOK 1
PART ONE Perspectives on fundraising 5
INTRODUCTION
7
1 Redmond Mullin
9
TWO THOUSAND YEARS OF DISREPUTABLE HISTORY
2 Warren F. Ilchman, Stanley N. Katz and Edward L. Queen II
19
DIFFERENT TRADITIONS OF PHILANTHROPY
3 Rob Paton
29
FUNDRAISING AS MARKETING: HALF A TRUTH IS BETTER THAN NONE
PART TWO Fundamental concepts and techniques 39
INTRODUCTION
41
4 John Baguley
43
KNOW YOUR DONORS
5 Francie Ostrower
53
THE CULTURE OF ELITE PHILANTHROPY
6 Adrian Sargeant and Elaine Jay
63
MEASURING AND MANAGING DONOR VALUE
7 John Baguley
74
FUNDRAISING CAMPAIGNS
PART THREE Environments for fundraising 83
INTRODUCTION
85
8 Cathy Pharoah
87
GETTING TO GRIPS WITH THE DEMOGRAPHICS OF GIVING
9 Anja Schaefer
100
CORPORATE SPONSORSHIP AND PARTNERSHIPS
10 Diana Leat
112
WHAT MAKES FOUNDATIONS TICK?
11 Tina Wallace and Jill Mordaunt
128
WHEN IS THE PRICE TOO HIGH? GAINING FUNDING FROM INSTITUTIONAL SOURCES
PART FOUR Challenges for senior professionals and trustees 139
INTRODUCTION
141
12 Rob Paton
143
BENCH MARKING FUNDRAISING PERFORMANCE
13 Jenny Harrow and Sue Douthwaite
157
FUNDRAISING REGULATION: FOR WHOM AND BY WHOM?
14 Marilyn Fischer
173
THE COLOUR OF ETHICS
15 Nikki van der Gaag
184
IMAGES IN FUNDRAISING
16 Richard Brewster
199
FORMULATING AN INCOME STRATEGY TO FUND THE MISSION
Index 213


The Open University, Milton Keynes, UK