| Acknowledgments |
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xi | |
| Preface On YouTube, You or Your Business Is the Star! |
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xiii | |
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PART I Using YouTube to Market and Promote Your Business |
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Chapter 1 Using YouTube as a Promotional and Marketing Tool |
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3 | (12) |
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3 | (1) |
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First, Let's Get Acquainted With YouTube |
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4 | (1) |
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Making YouTube Work for Your Business |
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5 | (1) |
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6 | (1) |
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Making YouTube a Part of Your Online Marketing Strategy |
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7 | (3) |
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Developing Realistic Goals and Expectations |
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10 | (5) |
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Chapter 2 Ten Ways People, Companies, and Organizations Are Successfully Using YouTube |
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15 | (12) |
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15 | (1) |
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See What's Currently Popular on YouTube |
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16 | (1) |
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The Costs Associated with Using YouTube |
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17 | (1) |
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Ten Ways You Can Utilize YouTube to Reach Your Intended Audience |
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18 | (9) |
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Chapter 3 Planning Videos That Will Capture Your Viewers' Attention |
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27 | (16) |
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27 | (1) |
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A Few Common Traits of Successful YouTube Videos |
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28 | (1) |
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Take Advantage of Multiple Multimedia Elements in Your Videos |
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29 | (1) |
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Keep Your Audience in Mind |
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30 | (1) |
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Reasons Why Most Videos Never Become Popular |
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31 | (2) |
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33 | (1) |
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How to Generate Ideas for Your Videos |
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34 | (2) |
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Taking Your Idea into Pre-Production |
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36 | (5) |
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YouTube Community Guidelines and Copyright Infringement |
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41 | (2) |
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Chapter 4 How to Start Your Own YouTube Channel |
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43 | (18) |
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43 | (2) |
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How to Create Your Own YouTube Channel |
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45 | (6) |
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Customizing Your YouTube Channel |
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51 | (6) |
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Customizing Your Google Account Profile |
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57 | (3) |
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Use YouTube One Channel to Brand Your YouTube Channel and Make It Unique |
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60 | (1) |
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Chapter 5 Interacting with Viewers and Subscribers |
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61 | (14) |
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61 | (1) |
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Consider Your Target Audience |
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62 | (2) |
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How to Develop an Ongoing Rapport with Your Viewers, Fans, and Subscribers |
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64 | (2) |
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How to Continuously Expand Your Online Following |
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66 | (6) |
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Host Real-Time Video Chats |
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72 | (1) |
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Safety and Privacy Considerations |
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73 | (2) |
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Chapter 6 Promoting Your YouTube Videos |
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75 | (14) |
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75 | (2) |
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Track Your Progress: Be Sure to Utilize YouTube Analytics |
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77 | (2) |
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Start Promoting on YouTube and Work Your Way Around Cyberspace |
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79 | (2) |
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Take Advantage of Search Engine Optimization to Promote Your Videos |
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81 | (1) |
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Advertise Your Videos: It Costs Money, But Works Fast |
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82 | (2) |
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Seek Out Third-Party Help |
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84 | (1) |
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Make Sure Your Expectations Are Realistic |
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85 | (4) |
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Chapter 7 Monetizing YouTube: Getting Paid for Your Video Views |
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89 | (20) |
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89 | (1) |
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When Becoming a YouTube Partner Can Be Advantageous |
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90 | (2) |
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How to Join and Participate in the YouTube Partner Program |
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92 | (1) |
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How to Sign Up for the YouTube Partner Program |
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93 | (5) |
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Set Up a Google AdSense Account |
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98 | (3) |
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Track Your Earnings in Real Time with YouTube Analytics |
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101 | (1) |
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How to Monetize Your Individual Videos |
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102 | (2) |
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104 | (5) |
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PART II Producing Your Own Videos |
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Chapter 8 The Equipment You'll Need |
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109 | (14) |
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109 | (2) |
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What You Should Know About Video Resolution |
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111 | (2) |
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Getting the Right Equipment |
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113 | (8) |
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Putting the Pieces Together |
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121 | (2) |
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Chapter 9 Selecting the Right Video Camera |
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123 | (12) |
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123 | (2) |
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The Pros and Cons of Shooting with a Webcam |
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125 | (1) |
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Shooting Video Using the Camera Built into Your Smartphone or Tablet |
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125 | (1) |
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Using the Video Mode of Your Digital Camera to Shoot HD Video |
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126 | (1) |
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Shooting HD Video Using a Stand-Alone Consumer-Quality Camcorder |
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126 | (5) |
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Semipro or Professional-Quality Video Cameras |
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131 | (1) |
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Special-Purpose Camcorders |
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131 | (1) |
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Transferring Video Footage to Your Computer |
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132 | (1) |
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Money-Saving Tips When Camera Shopping |
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133 | (2) |
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Chapter 10 Filming YouTube Videos |
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135 | (12) |
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135 | (1) |
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135 | (6) |
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Lights, Cameras ... Action! |
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141 | (4) |
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Now, Edit Your Videos in Post Production |
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145 | (2) |
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Chapter 11 Editing Your YouTube Videos |
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147 | (20) |
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147 | (2) |
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What Video Editing Software Can and Can't Do |
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149 | (2) |
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Choosing the Right Software |
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151 | (3) |
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WeVideo.com Offers Additional Online Video Editing Tools |
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154 | (2) |
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Commercially Available Video Editing Software |
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156 | (5) |
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Importing Footage and Other Production Elements Into Your Video Editing Software |
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161 | (1) |
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162 | (5) |
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Chapter 12 Uploading Your Videos to YouTube |
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167 | (18) |
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167 | (1) |
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Preparing Your Video Files |
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168 | (1) |
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How To Upload Videos From Your Computer |
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169 | (3) |
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Providing Details About Your Video |
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172 | (3) |
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Adjusting the Advanced Settings for Your Video |
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175 | (2) |
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Making Further Adjustments to Your Video from the Video Manager Page |
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177 | (2) |
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Add Interactive Elements Using Annotations |
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179 | (1) |
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Your Video's Worldwide Premiere |
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180 | (5) |
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Chapter 13 Learn from Business Owners and Entrepreneurs |
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185 | (22) |
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185 | (1) |
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Meet Stand-Up Comedian/Actor Dan Nainan |
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186 | (4) |
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Meet Tea Silvestre, Executive Producer and Host of Prosperity's Kitchen |
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190 | (4) |
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Meet Adam Schleichkorn, One of the Original YouTubers |
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194 | (6) |
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Meet Iman Jalali, President of TrainSignal |
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200 | (3) |
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Matt Peterson, Owner of Big Shot Bikes, Takes YouTube for a Spin |
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203 | (4) |
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Chapter 14 Hiring Help: The YouTube Services Industry |
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207 | (18) |
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207 | (1) |
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Meet Micah Kohne, Marketing Director at High Impact |
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208 | (4) |
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Meet Stephanie Belsky, Founder and President of Lucid |
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212 | (3) |
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Brent Franson on Protecting Your Online Reputation |
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215 | (4) |
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360i Founder Andrew Hirshman on Using a Big-Company Strategy for Your Small Business |
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219 | (6) |
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Chapter 15 Specialized Advice |
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225 | (22) |
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225 | (1) |
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Dan Dobi Reveals the Secrets of Successful YouTubers |
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226 | (5) |
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Jonathan Thomas, Lead Developer of OpenShot Video Editor |
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231 | (3) |
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Ask for Permission, Not for Forgiveness |
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234 | (6) |
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YouTube Product Manager Eli Danzinger Shares His Advice |
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240 | (3) |
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Now Go and Exploit the Power of YouTube |
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243 | (4) |
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247 | (1) |
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Chroma Key (Green Screen) Software |
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247 | (1) |
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Copyright-Related Websites |
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247 | (1) |
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248 | (1) |
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248 | (1) |
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248 | (1) |
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Promotional Merchandise Manufacturers |
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249 | (1) |
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249 | (1) |
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Video Editing Software and Services |
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249 | (1) |
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Video Production Equipment |
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250 | (1) |
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Video Production Magazines and Websites |
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251 | (1) |
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252 | (1) |
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Voice-over Artist Talent Agencies |
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252 | (1) |
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YouTube-Related Web Links |
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252 | (1) |
| About the Author |
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253 | (2) |
| Index |
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255 | |
Biežāk uzdotie jautājumi par e-grāmatām