| Preface: On YouTube, You or Your Business Is the Star! |
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Chapter 1 Using YouTube as a Promotional and Marketing Tool |
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1 | (10) |
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1 | (2) |
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First, Let's Get Acquainted with YouTube |
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3 | (1) |
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Making YouTube Work for Your Business |
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3 | (2) |
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5 | (1) |
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Making YouTube a Part of Your Online Marketing Strategy |
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6 | (4) |
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Defining Your Goals for YouTube |
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10 | (1) |
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Chapter 2 Defining Your Goals for YouTube |
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11 | (16) |
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11 | (2) |
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See What's Popular on YouTube |
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13 | (1) |
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The Costs Associated with Using YouTube |
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14 | (1) |
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12 Ways You Can Use YouTube to Reach Your Audience |
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15 | (9) |
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Start Thinking About What Approach You Want To Take |
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24 | (3) |
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Chapter 3 Identifying and Catering to Your Audience |
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27 | (10) |
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27 | (1) |
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Identify Your Audience and Discover What It Wants or Needs |
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28 | (9) |
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Chapter 4 Planning Videos That Will Capture Your Viewers' Attention |
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37 | (22) |
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37 | (1) |
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Three Reasons to Have YouTube Host Your Videos |
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38 | (1) |
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Define the Objective of Your Company's YouTube Channel |
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38 | (3) |
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Your Videos Can Adopt Many Different Types of Approaches |
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41 | (4) |
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A Few Common Traits of Successful YouTube Videos |
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45 | (1) |
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Reasons Why Most Videos Never Become Popular |
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46 | (1) |
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Additional Reasons Why YouTube Videos Sometimes Fail |
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47 | (1) |
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48 | (1) |
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How to Generate Ideas for Your Videos |
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49 | (2) |
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Taking Your Idea into Pre-Production |
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51 | (4) |
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YouTube Community Guidelines and Copyright Infringement |
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55 | (2) |
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Create a YouTube Channel and Populate It with Content |
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57 | (2) |
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Chapter 5 How to Start Your Own YouTube Channel |
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59 | (22) |
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59 | (2) |
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How to Create Your Own YouTube Channel |
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61 | (7) |
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Customizing Your YouTube Channel |
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68 | (5) |
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Customizing Your Google Account Profile |
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73 | (1) |
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Start Branding Your YouTube Channel |
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74 | (2) |
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Keep Your Channel Current as YouTube Evolves |
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76 | (5) |
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Chapter 6 The Equipment You'll Need |
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81 | (16) |
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81 | (2) |
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What You Should Know About Video Resolution |
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83 | (3) |
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Getting the Right Equipment |
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86 | (9) |
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Putting the Pieces Together |
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95 | (2) |
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Chapter 7 Selecting the Right Video Camera |
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97 | (12) |
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97 | (2) |
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The Pros and Cons of Shooting with a Webcam |
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99 | (1) |
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Shooting Video Using the Camera Built into Your Smartphone or Tablet |
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100 | (1) |
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Using the Video Mode of Your Digital Camera to Shoot HD Video |
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101 | (1) |
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Shooting Video Using a Stand-Alone Consumer-Quality HD Video Camera |
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101 | (3) |
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Semi-Pro or Professional-Quality Video Cameras |
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104 | (1) |
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Special-Purpose HD Cameras |
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104 | (1) |
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Transferring Video Footage to Your Computer |
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105 | (1) |
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Money-Saving Tips When Camera Shopping |
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106 | (3) |
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Chapter 8 Filming YouTube Videos |
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109 | (14) |
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109 | (1) |
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109 | (5) |
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Lights, Cameras ... Action! |
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114 | (6) |
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Now, Edit Your Videos in Post-Production |
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120 | (3) |
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Chapter 9 Editing Your YouTube Videos |
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123 | (18) |
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123 | (3) |
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What Video-Editing Software Can and Can't Do |
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126 | (2) |
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Choosing the Right Software |
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128 | (2) |
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Where to Find Additional Online Video-Editing Tools |
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130 | (2) |
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Commercially Available Video-Editing Software |
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132 | (4) |
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Importing Footage and Other Production Elements into Your Video-Editing Software |
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136 | (1) |
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137 | (4) |
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Chapter 10 Keeping Your Content Fresh |
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141 | (12) |
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141 | (2) |
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Brainstorming Video Ideas |
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143 | (3) |
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Developing a Realistic Production Schedule |
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146 | (1) |
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Strategies for Keeping Your Channel's Content New and Fresh |
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147 | (1) |
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Consider Using Collaboration Videos to Grow Your Audience |
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148 | (1) |
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Consider Expanding Your Target Audience |
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149 | (4) |
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Chapter 11 Uploading Your Videos to YouTube |
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153 | (20) |
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153 | (1) |
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Preparing Your Video Files |
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154 | (8) |
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Providing Additional Details About Your Video |
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162 | (1) |
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Adjusting the Advanced Settings for Your Video |
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163 | (3) |
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Add Interactive Elements Using End Screens and Cards |
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166 | (1) |
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YouTube's Video Enhancement Features |
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167 | (4) |
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Your Video's Worldwide Premiere |
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171 | (2) |
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Chapter 12 Monetizing YouTube: Getting Paid for Your Video Views |
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173 | (16) |
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173 | (1) |
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When Becoming a YouTube Partner Can Be Advantageous |
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174 | (2) |
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How to Join and Participate in the YouTube Partner Program |
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176 | (1) |
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How to Sign Up for the YouTube Partner Program |
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177 | (7) |
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Track Your Earnings in Real Time with YouTube Analytics |
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184 | (1) |
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How to Monetize Your Individual Videos |
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185 | (2) |
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187 | (2) |
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Chapter 13 Interacting with Viewers and Subscribers |
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189 | (14) |
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189 | (2) |
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Always Consider Your Target Audience |
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191 | (3) |
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How to Develop an Ongoing Rapport with Your Viewers, Fans, and Subscribers |
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194 | (3) |
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How to Continuously Expand Your Online Following |
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197 | (3) |
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Safety and Privacy Considerations |
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200 | (3) |
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Chapter 14 Promoting Your YouTube Videos |
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203 | (20) |
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203 | (3) |
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Track Your Progress: Be Sure to Use YouTube Analytics |
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206 | (2) |
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Start Promoting on YouTube and Beyond |
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208 | (1) |
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Embed Your Videos in Your Website |
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209 | (1) |
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Take Advantage of Search Engine Optimization to Promote Your Videos |
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210 | (1) |
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Advertise Your Videos: It Costs Money But Works Fast |
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211 | (4) |
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215 | (1) |
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20 Proven Strategies for Promoting YouTube Videos |
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216 | (7) |
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Chapter 15 Using Social Media to Build and Interact with Your Audience |
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223 | (14) |
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223 | (1) |
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Take Advantage of a Facebook Page for Your Business |
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224 | (3) |
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Use Twitter as a YouTube Promotional Tool |
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227 | (2) |
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Use Instagram as a Promotional Tool |
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229 | (2) |
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Use Reddit as a Promotional Tool for Your Videos |
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231 | (1) |
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Opportunities Offered by Other Social Media Services |
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232 | (5) |
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Chapter 16 Go Live with Your Broadcasts |
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237 | (12) |
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237 | (1) |
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Live Broadcast Considerations |
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238 | (1) |
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Choosing a Service to Host Your Live Broadcasts |
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239 | (1) |
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Pre-Broadcast Considerations |
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240 | (5) |
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Introduction to YouTube Live |
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245 | (4) |
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Chapter 17 Using Product Placement in Videos as a Promotional Tool |
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249 | (8) |
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249 | (1) |
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Identify Online Influencers |
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250 | (1) |
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What Influencers Can Do for Your Company |
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251 | (1) |
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Work with an Agency to Help You |
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252 | (2) |
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254 | (3) |
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257 | (6) |
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Camera Tripod and Steadicam Companies |
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257 | (1) |
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Cloud-Based Services for Storing Video Content |
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257 | (1) |
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258 | (1) |
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Freelancer Directories and Casting Websites |
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258 | (1) |
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Influencer Marketing Companies |
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258 | (1) |
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Keyword/Search Advertising Platforms |
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258 | (1) |
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Keyword/Search Term Generation Tools |
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258 | (1) |
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Lighting Equipment Companies |
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259 | (1) |
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Merchandise Manufacturing and Dropship Companies |
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259 | (1) |
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259 | (1) |
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Online Marketing Agencies and Analytics Services |
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259 | (1) |
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Research and YouTube Education-Related Links |
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260 | (1) |
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Social Media and Live Broadcasting Services |
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260 | (1) |
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Video-Editing Software and Video Equipment Companies |
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260 | (1) |
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Voice-Over Talent Agencies |
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261 | (1) |
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261 | (1) |
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262 | (1) |
| About the Author |
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263 | (2) |
| Index |
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Biežāk uzdotie jautājumi par e-grāmatām