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E-grāmata: Ultimate Sales Book: Master Account Management, Perfect Negotiation, Create Happy Customers

  • Formāts: EPUB+DRM
  • Izdošanas datums: 19-Apr-2018
  • Izdevniecība: Teach Yourself
  • Valoda: eng
  • ISBN-13: 9781473684027
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  • Cena: 1,92 €*
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  • Formāts: EPUB+DRM
  • Izdošanas datums: 19-Apr-2018
  • Izdevniecība: Teach Yourself
  • Valoda: eng
  • ISBN-13: 9781473684027
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If you want to be the best, you have to have the right skillset.





From sales strategy and account management to negotiation and customer service,THE ULTIMATE SALES BOOK is a dynamic collection of tools, techniques, and strategies for success.





Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.





This is your complete course in successful selling.





ABOUT THE SERIES

ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
Part 1 Your Successful Selling Masterclass Introduction
7(100)
Chapter 1 Jump-start your success formula
8(14)
Chapter 2 Develop product and service expertise
22(10)
Chapter 3 Grasp the buying motives
32(12)
Chapter 4 Conquer objections: turn them to your advantage
44(12)
Chapter 5 Master successful presentations and closings
56(16)
Chapter 6 Create action-provoking systems
72(14)
Chapter 7 Implement motivation and support systems
86(21)
7×7
100(7)
Part 2 Your Successful Key Account Management Masterclass Introduction
107(100)
Chapter 8 Know your customer
108(12)
Chapter 9 Analyse your growth opportunities
120(14)
Chapter 10 Measure profits by account
134(14)
Chapter 11 Plan for success
148(12)
Chapter 12 Negotiate to win/win
160(16)
Chapter 13 Control activity levels
176(12)
Chapter 14 Manage relationships
188(19)
7 × 7
200(7)
Part 3 Your Negotiation Skills Masterclass Introduction
207(100)
Chapter 15 Creating the right environment
210(10)
Chapter 16 Researching your objectives
220(14)
Chapter 17 People and places
234(16)
Chapter 18 Breaking the ice
250(16)
Chapter 19 The agenda
266(12)
Chapter 20 Conclude the deal
278(14)
Chapter 21 Learning from your experiences
292(15)
7 × 7
297(10)
Part 4 Your Successful Customer Care Masterclass Introduction
307(110)
Chapter 22 Customer care is more than just saying `Have a nice day'
308(12)
Chapter 23 How do you measure up?
320(14)
Chapter 24 How do your customers think you measure up?
334(18)
Chapter 25 Deliver more than your customers expect
352(18)
Chapter 26 Excellence in communication
370(14)
Chapter 27 Attitude is everything
384(18)
Chapter 28 Plan to excel
402(15)
Surviving in tough times 417(4)
Further reading 421(1)
Answers 422(3)
Notes 425