What if the greatest salespeople on the planet are the opposite of who you think they are?
Everyone sells, every day. Its why the most successful people are better than most at selling themselves, their ideas, or their products and services. Yet when people hear the word sales they think of an overly confident, articulate extrovert (at best), or a pushy, know-it-all huckster (at worst). Because of these misperceptions, when they find themselves in a situation where they need to sell, they feel compelled to put on the persona of a "good salesperson." But theres a disconnect between who we think good salespeople are and who they actually are. In any room, theyre not the most self-confident, theyre the most self-aware. Theyre not the most sociable, theyre the most socially aware. And they dont succeed in spite of obstacles, they succeed because of obstacles.
Colin Coggins and Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in between in hopes of understanding why theyre so extraordinary. They found that as different as all these incredible people were, they all had an eerily similar approach to selling. It didnt matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extraverted, jovial or stoic - they were all unsold on what it meant to sell and unsold on who people expected them to be.
The Unsold Mindset reveals a counterintuitive approach to not just selling, but life. This book is not about building rapport, objection handling, or trial closes. Its a journey toward an entirely new mindset because the greatest sellers on the planet arent successful because of what they do, theyre successful because of what they think.
Being a good person and a good salesperson arent mutually exclusive. The Unsold Mindset will change not just the way you think about selling, but the way you think about yourself.
