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What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level [Hardback]

3.95/5 (30875 ratings by Goodreads)
  • Formāts: Hardback, 224 pages, height x width x depth: 236x160x20 mm, weight: 472 g, 10 Illustrations
  • Izdošanas datums: 16-Sep-2011
  • Izdevniecība: McGraw-Hill Professional
  • ISBN-10: 0071773940
  • ISBN-13: 9780071773942
Citas grāmatas par šo tēmu:
  • Hardback
  • Cena: 32,60 €
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  • Formāts: Hardback, 224 pages, height x width x depth: 236x160x20 mm, weight: 472 g, 10 Illustrations
  • Izdošanas datums: 16-Sep-2011
  • Izdevniecība: McGraw-Hill Professional
  • ISBN-10: 0071773940
  • ISBN-13: 9780071773942
Citas grāmatas par šo tēmu:
Kick your bad habitsand CLOSE MORE SALES!

I love this book, especially the importance of empathycare enough about what you are selling to personalize its value to your customer! Jim Farley, VP Global Marketing, Ford Motor Company

In over 20 years of sales leadership, I had yet to see someone describe self-improvement through the elimination of existing behaviors rather than the creation of new oneswhat a simple, concise, and personally applicable developmental tool. This is a must-read for everyone in sales! Chris Richardson, VP Global Sales, Abbott Vascular

Don Brown and Bill Hawkins, collaborating with Marshall Goldsmiths incredible insight, have created strategy and ideas that will help you grow, sell more, and prosper! Jeffrey Gitomer, author of The Little Red Book of Selling

What Got You Here Wont Get You There in Sales! is a practical guide for anyone in salesthey hit the nail on the head! Read this book to learn how to build your relationships with customers while shedding the habits that are holding you back! Tom Reilly, author of Value-Added Selling

Deep and meaningful connections with people in business can change the trajectory of your career. This is a brilliant playbook for professionals who want to step up their game and truly own their success. I have seen the power of this approach in actionand IT WORKS! Rich Daly, Executive Vice President, Takeda Pharmaceuticals

About the Book:

One of the most influential business coaches of our time, Marshall Goldsmith helps businesspeople pinpoint career-harming behaviors, understand why they engage in them and, most importantlystop. His book What Got You Here Wont Get You There wasnt just a runaway bestseller, it has helped untold numbers dramatically improve their careers and personal lives.

Now, Goldsmith teams up with leading sales thought leaders Don Brown and Bill Hawkins to help you break the habits that specifically damage sales relationships. This dream teams combined clients have increased their sales from 5 to 30 percentand their gross profit up to 50 percent! In short, their approach works.

What Got You Here Wont Get You There in Sales! provides simple-to-use tools for maintaining and leveraging quality personal connections by doing something much easier than learning new behaviors: simply stopping old ones. When dealing with your customers, do you:

Needlessly verbalize and execute every possible step in the sales process Repeatedly initiate communication for no apparent purpose Attempt to verbally one up your customer in conversation? The authors name 16 bad habits in all, and they provide proven techniques for reversing their negative effects by putting them to rest for good. There is no profession that depends more on good relationships than sales. And theres no one more qualified to coach you to create and nurture productive sales relationships than these three authors.

You do have the power to change. Let Goldsmith, Brown, and Hawkins help you kick your bad habits to improve relationships, increase sales, and enjoy a more fulfilling, enriching career.
Acknowledgments ix
A Letter from Marshall Goldsmith xi
Introduction: What Got Us Here: How We Know What to Stop xiii
Section One The Millennial Challenge
Chapter 1 Hi-Tech/No-Touch---The Game Changes Again
3(10)
Chapter 2 Two Worlds Collide: Functional versus Human
13(6)
Chapter 3 Creating Readiness to Buy: The State of the Moment
19(8)
Chapter 4 An Era of Empathy: The X Factor in Sales
27(4)
Chapter 5 A New Approach to Change: Easier to Stop Than Start
31(6)
Section Two The 16 Habits Your Customers Want You to Give Up
Chapter 6 The Habits That Can Hold You Back in Sales
37(44)
Chapter 7 To the Veteran Seller: The Comfort Paradox
81(14)
Chapter 8 When Service Turns to Sales: The Power of Mindset
95(18)
Chapter 9 How to Choose What to Stop
113(12)
Section Three How to Get From Here ... to There
Chapter 10 The Rules Are Different for You: Successful Salespeople and Change
125(12)
Chapter 11 Getting Help, Getting Ideas, Getting There
137(22)
Section Four Are We There Yet?
Chapter 12 A Look to the Future: Be Present to Ask, Learn, Follow Up, and Grow
159(6)
Chapter 13 Don't Give Up: Final Thoughts on Change
165(6)
Coda: Happy Sales 171(4)
Appendixes 175(34)
Index 209
Marshall Goldsmith has been recognized as one of the 15 most influential business thinkers in the world by The Times (London) and Forbes. He is the million-selling author of many books, including What Got You Here Wont Get You There and Mojo.

Don Brown dedicates his career to influence effectiveness. Working with the likes of Anheuser-Busch, Dell, Ford, US Airways, and Harley-Davidson, Don is experienced at improving results from C-level to line level.

Bill Hawkins is an expert leadership coach who designs and facilitates workshops for corporate clients on five continents. A founding member of the Marshall Goldsmith Group, he has worked with more than 20 Fortune 500 companies in 17 countries.