Why Did I Just Eat That? is a comprehensive guide for those who want to end the yo-yo dieting cycle, reaching beyond the restrictions of traditional dieting to help individuals heal their relationships with food and with their body.
Get off the diet roller coaster and embark on a life-affirming journey towards a positive and sustainable relationship with food and your body.
In Why Did I Just Eat That? Registered Dietitian, Certified Eating Disorders Specialist, and food therapist Lisa D. Ellis offers nutritional and therapeutic support in this comprehensive guide to healthy eating. She promotes an all-foods-fit model and mindfulness to explain the connection between human emotions, habits, and physical satisfaction. She rejects the toxic constraints of diet culture and instead encourages self-acceptance, eating intuitively, and fundamentally redefining our relationship with food.
Why Did I Just Eat That? begins with removing the blame and shame associated with food by sharing a highly readable overview of how early human survival strategies influence our eating issues today. A self-administered quiz follows, designed to identify the specific types of eating behaviors. Finally, after real case studies and solutions are discussed, Why Did I Just Eat That? provides practical and achievable healing steps tailored to address the needs of each respective type of eater.
The science-backed wisdom, exercises, and activities will empower anyone struggling with food to let go of the idea of perfection and define their relationship with food on their own terms, paving the way for deeper self-discovery and a healthier way of living.
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Promotion will be handled by a hired publicist Submit to industry reviewers, including Publishers Weekly Library Journal, Foreword Reviews Dedicated Book Website to serve as primary landing page for promoting the book (1. Includes book purchase options, author information, and free resources. 2. Bonus content not included in the book and 3. Guide for implementing concepts from the book) Author hosts and will promote book to AttractionPros Podcast which has approximately 300-500 downloads per week Leverage well-managed social media accounts to promote the book to an engaged following (LinkedIn: 4K followers, Twitter: 4K followers) Speak at various conferences, primarily in the attractions and family entertainment industries Develop educational sessions covering core book concepts Encourage audience to access free online resources to enter the top of the funnel Tease the book months in advance to generate awareness and demand Drip-feed more information as the release date approaches Offer exclusive access to highly interested individuals before the release Leverage initial demand to drive further interest and sales Encourage readers to share on social media for social proof and increased demand Aim for immediate purchases and continual sales growth after release Residual effects include long-term sales, increased demand for consulting and training opportunities
Lisa D. Ellis, MS, RDN, CDN, LCSW, CEDS-S (she/her) is a Licensed Clinical Social Worker, Certified Eating Disorders Specialist and IAEDP Supervisor. She is a Registered Dietitian and therapist in private practice in the New York City area where she counsels children, adolescents, adults, and their families on the emotional and psychological aspects of eating disorders and related issues. She received a BS in nutrition and psychology from Simmons University, an MS in clinical nutrition from New York Medical College, and an MSW from Fordham University. She spent two years doing fieldwork at the Renfrew Center for Eating Disorders in Greenwich, CT where she counseled and led groups in Dialectical Behavior Therapy and coached patients in developing healthy coping skills. Lisa is listed in the Hearst Publications database of experts and has contributed nutrition information to a variety of publications, including Redbook, Glamour, US News & World Report, Westchester Magazine, Runners World, Yahoo, Huffington Post, and Todays Dietitian. She currently resides in Harrison, NY.
