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E-grāmata: Winning the Global TV News Game [Taylor & Francis e-book]

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Winning the Global TV News GamePalielināt
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Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.



Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

Part
1. The Game and Its Players
1. How the Game is Played
2. The Global
Television News Agencies
3. Global TV News Broadcasters
4. The Consumers of
Global TV News Part
2. The Game Board
5. Introduction
6. The Americas
7.
Europe, the Middle East and Africa
8. Asia and the Pacific Part
3. Playing to
Win
9. News Programs: Where Industry and Consumers Meet
10. Winning: Getting
Your Moneys Worth
Carla Brooks Johnston
Permanent link: https://www.kriso.lv/db/9781003460503_pe.html
Keywords: