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E-grāmata: World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

3.70/5 (716 ratings by Goodreads)
  • Formāts: 208 pages
  • Izdošanas datums: 23-Feb-2009
  • Izdevniecība: John Wiley & Sons Inc
  • Valoda: eng
  • ISBN-13: 9780470430453
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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your StoriesPalielināt
  • Formāts: 208 pages
  • Izdošanas datums: 23-Feb-2009
  • Izdevniecība: John Wiley & Sons Inc
  • Valoda: eng
  • ISBN-13: 9780470430453
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Marketing consultant and lecturer Scott presents this compact and lively volume advising readers on strategies for spreading the word on a product or service by way of online social networking media. The author provides brief case summaries to demonstrate his message of foregoing traditional PR principles and expensive advertising in favor of marketing media that web users will be eager to consume and share at no cost. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

Recenzijas

"Scotts book offers a number of methods and approaches that various businesses can use to start an online wave of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into todays marketing trends."Fuel Magazine "Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a World Wide Rave.Miami Herald

"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."Kansas City Star

A World Wide Rave 2(1)
Rules of the Rave
3(4)
Telling stories
7(1)
When 7 = 350,000,000
7(2)
Tapping the enthusiasm of millions of fans
9(3)
The World Wide Rave empowers you
12(1)
You must ignore the old rules of advertising and PR
13(1)
We are the world
14(1)
A dream come true
15(1)
Fear not: You, too, can create a World Wide Rave
16(1)
Girls fight back!
17(2)
Get out your mobile phones!
19(4)
Nobody Cares About Your Products (Except You)
23(36)
Understand buyer personas to trigger a World Wide Rave
24(1)
I love a good audit
25(4)
Stupid cancer: I'm too young for this!
29(2)
Forget about your products
31(5)
Are you a talent fanatic?
36(2)
How big is your ``world''?
38(2)
A resume? or an e-book?
40(4)
What about business-to-business e-books?
44(2)
How to make your e-book a World Wide Rave
46(2)
Sex, shaving, and your oral health
48(1)
E-book your way to fame and fortune
49(1)
You can't do that with the Yellow Pages
50(3)
When not to have sex (in your e-book)
53(1)
A local World Wide Rave
54(2)
People want to do business with people
56(3)
No Coercion Required
59(8)
Unscrupulous marketing techniques
60(2)
Careful: Dodgy ``viral marketing'' sucks
62(2)
Ad agencies beware: Your viral campaign may be against the law
64(2)
Viral marketing is rarely a World Wide Rave
66(1)
Lose Control
67(34)
No strings required
68(2)
A top-ten unsigned band on myspace
70(5)
The Grateful Dead? or Led Zeppelin?
75(2)
A World Wide Rave is not about sales leads
77(3)
Return on investment is just an excuse
80(1)
But we can't do that!
81(3)
Sold out, so what!
84(1)
Online video and the World Wide Rave
85(4)
Let's be honest
89(3)
Block social media sites at your own peril
92(1)
Do you trust your employees?
93(1)
We're talking about people, not technology
94(2)
IBM's social computing guidelines
96(1)
New York Islanders win big
97(2)
Do you work for a company that blocks access?
99(2)
Put Down Roots
101(22)
When friends trigger a World Wide Rave
102(1)
Anyone can trigger a World Wide Rave
103(2)
Thousands of fans; one random youth soccer team
105(3)
Facebook applications: Where's your widget?
108(1)
How many cities have you visited?
109(2)
Are you on Twitter yet?
111(2)
Social networking and a World Wide Rave
113(2)
World Wide Rant: When buzz turns negative
115(1)
US Airways: Coffee, tea, or a credit card application?
116(2)
Participating in social media
118(2)
Preventing a World Wide Rant
120(1)
How to monitor and participate in social media
121(2)
Create Triggers that Encourage People to Share
123(30)
Nothing is guaranteed to be a World Wide Rave
124(1)
Think like a venture capitalist
125(3)
Triggerstorm: Ideas for triggering a World Wide Rave
128(1)
Grade your web site
129(3)
A tool for spreading your ideas
132(1)
What hairstyle is best for you?
132(1)
When your product itself is your trigger
133(1)
Rate your internship experience
134(3)
Be first and be fast
137(2)
A worldwide virtual event
139(3)
An aerospace lecture at the gym
142(3)
Create a contest, you might trigger a rave
145(1)
Enter a contest, you might win
146(3)
Showcase your customers
149(2)
Creativity and imagination required
151(2)
Point the World to Your (Virtual) Doorstep
153(31)
You can't trigger a World Wide Rave if you're invisible
154(1)
Number 1 search result on Google
155(2)
Quoted all over the web
157(3)
Controlling the uncontrollable
160(1)
Do not read this part of the book
161(3)
Hire a journalist
164(3)
When the world comes to you
167(6)
Stop making excuses
173(2)
Where the hell is Matt?
175(3)
What do you have to lose?
178(1)
Quit your job
178(6)
Your Challenges (A Review) 184(3)
Index 187(5)
About the Author 192(1)
Acknowledgments 193(1)
David Meerman Scott, live at your event! 194
David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit www.davidmeermanscott.com.
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