E-grāmata: Building Digital Culture: A Practical Guide to Successful Digital Transformation

"Finally, digital has been distilled and debunked! A no-nonsense, actionable guide to digital capability building, regardless of where you are on the journey." * Cesar Lastra, Founding Director, Bash and Build * "A genuinely inspiring, thought-provoking and motivational read wherever you are in your organisation and at whatever stage of your digital maturity." * Neil Costello, Head of Marketing, Atom Bank * "A great starter pack for anyone who wants to be serious about diving into the digital age and driving change." * Thierry Campet, Global Head of Marketing and Communications, UBS Wealth Management * "A very well researched and written book that is an essential aid to help you navigate through the potentially vexatious digital world." * Nick Hughes, Director of Marketing and Communications, SEGRO plc * "The breakneck speed of today's digital environment is challenging for all marketers to keep up with. This book will help marketers from start-ups to large businesses take a firmer grip of this digital environment, and better use its capabilities to deliver greater levels of traffic, revenue and profit." * Simon Daggett, Global Head of Marketing, DHL Global Forwarding * "Brilliant insight into how to reality-check your own organisation and vision. There is courage in these pages - challenging and well-used terms and methodologies, but addressed in a helpful and practical way. A book to share." * Eda Colbert, Head of Brand and Marketing, British Council * "While I was reading this book, I was interrupting everyone I know I share ideas and quotes. If you are looking for an engaging, readable text that moves at the same speed as the digital world it describes, buy this book." * Kelly Barner, Managing Editor, Buyers Meeting Point *