Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. Youll find the numerous charts, photos and real-world case studies an...Lasīt vairāk
This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management....Lasīt vairāk
Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relat...Lasīt vairāk
REVEL™ for Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. Authors Dennis Wilcox, Glen Cameron, and Bryan Reber referenc...Lasīt vairāk
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NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great valuethis format costs significantly less than a new tex...Lasīt vairāk
The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals,Public Relations Writing an...Lasīt vairāk
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REVEL for Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. Authors Dennis Wilcox, Glen Cameron, and Bryan Reber reference landmark st...Lasīt vairāk
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REVEL for Public Relations Writing and Media Techniques helps students master the many techniques needed to reach a variety of audiences in todays digital age. Authors Dennis Wilcox and Bryan Reber incorporate real-world examples of award-winning w...Lasīt vairāk
Clearly explains the basic concepts, strategies, and tactics of todays public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern pub...Lasīt vairāk
