Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations...Lasīt vairāk
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations...Lasīt vairāk
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agen...Lasīt vairāk
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practic...Lasīt vairāk
Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena
A practical guide to public relations. There are sections on electronic PR and World Wide Web exploitation as well as all the conventional aspects of PR. Areas covered include: corporate identity; getting media coverage; dealing with reporters and in...Lasīt vairāk
Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena
This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively subject and its compliance with the latest LCCI, CAM and CIM syllabuses....Lasīt vairāk
Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena
This revised edition includes information on examples of public relations campaigns and corporate identity campaigns and logos and updated material on media, publishing, production and printing technologies, including DTP, e-mail and the Intern...Lasīt vairāk
Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena
This second edition of Frank Jefkins definitive guide to public relations management has been extensively revised to include references to changes in the 1990s, especially regarding the media, uses of video, new codes of practice, the recent resear...Lasīt vairāk
Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena
This volume explains how to, and how not to, write publishable news releases and feature articles, and how to plan and budget for cost effective PR programmes and activities. Also included are details of situations affecting todays public relations...Lasīt vairāk
Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena
The 2nd edition of this textbook on public relations, which covers planning and management, media relations, the media of communication, and special areas of public relations....Lasīt vairāk
Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena
Sets out various public relations options, advises on how to deal with the media, and explains the value of a clear corporate identity. Also shows how to set up a public relations department, employ a public relations consultant and integrate public...Lasīt vairāk
(Izdošanas datums: 19-Nov-1987, Hardback, Izdevniecība: Mercury Business Books, ISBN-13: 9781852510350)
Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena
Sets out various public relations options, advises on how to deal with the media, and explains the value of a clear corporate identity. Also shows how to set up a public relations department, employ a public relations consultant and integrate public...Lasīt vairāk
