Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena
Why do people from different cultural backgrounds often misunderstand each other even when they usea common language to interact? Why do arguments that we find reasonable not seem so to members of other cultural groups? Global Linguistics addresses...Lasīt vairāk
(Izdošanas datums: 20-Apr-2009, Hardback, Izdevniecība: De Gruyter Mouton, ISBN-13: 9783110214055)
As instructors of a course on linguistic aspects of intercultural communication, Danesi (U. of Toronto) and Rocci (U. of Lugano) always had to prepare their own handouts, because there was no suitable textbook available. One day they realized they ha...Lasīt vairāk
Why do people from different cultural backgrounds often misunderstand each other even when they usea common language to interact? Why do arguments that we find reasonable not seem so to members of other cultural groups?Global Linguistics...Lasīt vairāk
Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse. This text looks at the categories of this form of discourse from the standpoint o...Lasīt vairāk
(Izdošanas datums: 09-Oct-2002, Hardback, Izdevniecība: De Gruyter Mouton, ISBN-13: 9783110173406)
Written by a professional marketer and an academic, this text applies semiotic theory to examples from print, electronic, and digital advertising, focusing on the persuasive rhetoric directed at consumers. Coverage includes, for example, how advertis...Lasīt vairāk
(Izdošanas datums: 17-Jul-2000, Hardback, Izdevniecība: De Gruyter Mouton, ISBN-13: 9783110169140)
Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena
A 25-year teacher of Italian as a second language, Danesi (education, U. of Toronto) proposes that the challenges posed by classroom language learning could be studied much more profitably from the particular perspective of semiotic theory than from...Lasīt vairāk
(Izdošanas datums: 17-Jul-2000, Hardback, Izdevniecība: De Gruyter Mouton, ISBN-13: 9783110169157)
Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read T...Lasīt vairāk
Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read...Lasīt vairāk
(Izdošanas datums: 16-Feb-2000, Hardback, Izdevniecība: De Gruyter Mouton, ISBN-13: 9783110167511)
Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read T...Lasīt vairāk
