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Language of New Media Design: Theory and Practice [Hardback]

, (University of Technology, Sydney, Australia)
  • Formāts: Hardback, 224 pages, height x width: 234x156 mm, weight: 570 g, 8 Tables, black and white; 24 Line drawings, black and white; 16 Halftones, color; 30 Halftones, black and white; 16 Illustrations, color; 64 Illustrations, black and white
  • Izdošanas datums: 31-Jul-2008
  • Izdevniecība: Routledge
  • ISBN-10: 0415372577
  • ISBN-13: 9780415372572
Citas grāmatas par šo tēmu:
  • Hardback
  • Cena: 191,26 €
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  • Bibliotēkām
  • Formāts: Hardback, 224 pages, height x width: 234x156 mm, weight: 570 g, 8 Tables, black and white; 24 Line drawings, black and white; 16 Halftones, color; 30 Halftones, black and white; 16 Illustrations, color; 64 Illustrations, black and white
  • Izdošanas datums: 31-Jul-2008
  • Izdevniecība: Routledge
  • ISBN-10: 0415372577
  • ISBN-13: 9780415372572
Citas grāmatas par šo tēmu:
The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model the authors outline the theoretical background and demonstrate usage from students' coursework, commonly available websites and other multimedia products. Assuming no prior knowledge, the book adopts an accessible approach to the subject which has been trialled and tested on MA students at the London College of Communication. Written by experienced authors, this textbook will be an invaluable resource for students and teachers of new media design, information technology, linguistics and semiotics.
List of figures vii
Preface xiii
Acknowledgements xv
Chapter 1 Introduction 1
Chapter 2 Simple non-linear models 15
Chapter 3 Complex non-linear models 42
Chapter 4 The second translation 77
Chapter 5 Generic structure 124
Chapter 6 Case studies 146
Chapter 7 Afterword 195
References 201
Index 204
Radan Martinec (London College of Communication, UK) (Author) ,  Theo van Leeuwen (University of Technology, Sydney, Australia) (Author)