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Language of New Media Design: Theory and Practice [Mīkstie vāki]

, (University of Technology, Sydney, Australia)
  • Formāts: Paperback / softback, 224 pages, height x width: 234x156 mm, weight: 410 g, 8 Tables, black and white; 24 Line drawings, black and white; 16 Halftones, color; 30 Halftones, black and white; 16 Illustrations, color; 64 Illustrations, black and white
  • Izdošanas datums: 31-Jul-2008
  • Izdevniecība: Routledge
  • ISBN-10: 0415372623
  • ISBN-13: 9780415372626
Citas grāmatas par šo tēmu:
  • Mīkstie vāki
  • Cena: 58,61 €
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  • Formāts: Paperback / softback, 224 pages, height x width: 234x156 mm, weight: 410 g, 8 Tables, black and white; 24 Line drawings, black and white; 16 Halftones, color; 30 Halftones, black and white; 16 Illustrations, color; 64 Illustrations, black and white
  • Izdošanas datums: 31-Jul-2008
  • Izdevniecība: Routledge
  • ISBN-10: 0415372623
  • ISBN-13: 9780415372626
Citas grāmatas par šo tēmu:
This textbook introduces the principles and methods for the analysis and design of non-linear texts, from websites to CD-ROMs.

The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model the authors outline the theoretical background and demonstrate usage from students' coursework, commonly available websites and other multimedia products.  Assuming no prior knowledge, the book adopts an accessible approach to the subject which has been trialled and tested on MA students at the London College of Communication. Written by experienced authors, this textbook will be an invaluable resource for students and teachers of new media design, information technology, linguistics and semiotics.

List of figures
vii
Preface xiii
Acknowledgements xv
Chapter 1 Introduction
1(14)
Chapter 2 Simple non-linear models
15(27)
Chapter 3 Complex non-linear models
42(35)
Chapter 4 The second translation
77(47)
Chapter 5 Generic structure
124(22)
Chapter 6 Case studies
146(49)
Chapter 7 Afterword
195(6)
References 201(3)
Index 204
Radan Martinec (London College of Communication, UK) (Author) ,  Theo van Leeuwen (University of Technology, Sydney, Australia) (Author)