Atjaunināt sīkdatņu piekrišanu

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy [Mīkstie vāki]

Edited by (Nutriconnect, Sydney, Australia; Food Nutrition Partners, New Zealand; Trigonella Labs Pty Ltd Australia; Australian ambassador of the Global Harmonization Initiative.), Edited by (Centre for Advanced Food Enginomics, University of Sydney, Open ), Edited by
  • Formāts: Paperback / softback, 400 pages, height x width: 276x216 mm, weight: 450 g, 82 illustrations (12 in full color); Illustrations
  • Izdošanas datums: 17-Apr-2023
  • Izdevniecība: Academic Press Inc
  • ISBN-10: 0323856152
  • ISBN-13: 9780323856157
Citas grāmatas par šo tēmu:
  • Mīkstie vāki
  • Cena: 152,25 €
  • Grāmatu piegādes laiks ir 3-4 nedēļas, ja grāmata ir uz vietas izdevniecības noliktavā. Ja izdevējam nepieciešams publicēt jaunu tirāžu, grāmatas piegāde var aizkavēties.
  • Daudzums:
  • Ielikt grozā
  • Piegādes laiks - 4-6 nedēļas
  • Pievienot vēlmju sarakstam
Nutrition Science, Marketing Nutrition, Health Claims, and Public PolicyPalielināt
  • Formāts: Paperback / softback, 400 pages, height x width: 276x216 mm, weight: 450 g, 82 illustrations (12 in full color); Illustrations
  • Izdošanas datums: 17-Apr-2023
  • Izdevniecība: Academic Press Inc
  • ISBN-10: 0323856152
  • ISBN-13: 9780323856157
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780323856157.html
Keywords:
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.
  • Includes case studies, points-of-view, literature reviews, recent developments, data and methods
  • Explores intrinsic and extrinsic motivators for consumer purchasing behaviors
  • Covers each aspect of “Seed to Patient pathway

Recenzijas

"...covers a lot of ground, including nutrition marketing, policy, claims, and science. [ with a] purpose to shed light on the business of nutrition, delving into marketing strategies and public policies, and their impact on overall health and wellness. [ U]seful for health officials, registered dietitians, researchers, and food companies, primarily those in Australia and India. [ and] covers a wide breadth of information. [ C]ontains two fascinating chapters on holistic health [ with] many tables highlighting home remedies and traditional herbs (from India) used for health and chronic conditions. [ An] enjoyable read for those interested in the regions covered and the differences between populations and their marketing efforts and policies." --©Doodys Review Service, 2023, Amy Hess Fischl, MS RDN LDN BC-ADM CDCES (University of Chicago Medical Center)

List of contributors
xv
Acknowledgment xvii
1 Introduction
1(4)
Dilip Ghosh
Diana Bogueva
R. Smartaf
Part 1 Nutrition Science
2 Evidence-based nutrition communication: opportunities and challenges
5(8)
Dilip Ghosh
2.1 Introduction
5(1)
2.2 Exciting opportunities for dietitians and nutritionists
5(1)
2.3 Communication approaches
5(2)
2.3.1 Social marketing
6(1)
2.3.2 Advocacy
6(1)
2.3.3 Entertainment-education
6(1)
2.3.4 Media and nutrition communication
6(1)
2.3.5 Tools
6(1)
2.4 Food labels as a medium of nutrition communication
7(1)
2.5 Communication issues
7(1)
2.6 Issue #1: communication bias
7(1)
2.7 Issue #2: inconsistent results and implications for the credibility
7(1)
2.8 Issue #3: isolated exposures---but real life is "unadjusted"
7(1)
2.9 The miscommunication: the other side of the coin
8(1)
2.10 Are consumers really confused?
8(1)
2.11 Digital technology and nutrition communication
8(1)
2.12 The success of the use of social media in nutrition interventions
8(1)
2.13 Nutrition communication and social determinants
8(1)
2.14 Cultural sensitivity in nutrition communication
9(1)
2.15 Nutrition labeling on food purchases
9(1)
2.16 The state of nutrition education and communication for and by physicians
9(1)
2.17 Conclusion
10(3)
References
10(2)
Further reading
12(1)
3 Clinical applications of whey protein
13(10)
Nikhil Kelkar
3.1 Introduction
13(1)
3.2 Whey protein and its types
14(1)
3.3 Components of whey protein
14(1)
3.4 Bioactive peptides in whey
15(1)
3.4.1 β-Lactoglobulin
15(1)
3.4.2 α-Lactalbumin
15(1)
3.5 Bovine serum albumin
16(1)
3.6 Immunoglobulins
16(1)
3.7 Lactoferrin
16(1)
3.8 Quality of whey protein
16(1)
3.9 Mechanism of absorption of whey protein
17(1)
3.10 Application of whey protein in clinical conditions
18(1)
3.11 Anti-inflammation
18(1)
3.12 Liver conditions
18(1)
3.13 Cancer
19(1)
3.14 Immunity
19(1)
3.15 Cardiac health
19(1)
3.16 Obesity
20(1)
3.17 Diabetes
20(1)
3.18 Renal disorders
20(1)
3.19 Critical care
20(1)
3.20 Sarcopenia
21(1)
3.21 Castrointestinal disorders
21(1)
3.22 Conclusion
21(2)
References
21(2)
4 Prospects of using biologically active substances to prevent depression
23(22)
Liudmila Nadtochii
Denis Baranenko
Alena Proskura
Mariam Muradova
Dam Sao Mai
Diana Bogueva
4.1 Introduction
23(1)
4.2 Classification of mental health diseases and mechanisms of their occurrence
23(1)
4.3 The correlation between mental health diseases and non-communicable diseases
24(1)
4.4 Diet and depression
24(1)
4.5 The preventive role of potentially bioactive compounds in mental health
25(1)
4.5.1 Role of vitamins and minerals in anxiety disorder and depression
25(1)
4.6 Associations between polyunsaturated fatty acid consumption and depression
25(3)
4.7 Effect of individual plant-derived compounds on cognition and depression
28(4)
4.8 Effect of probiotics and prebiotics on depression
32(2)
4.9 Final remarks and future research
34(11)
References
34(10)
Further reading
44(1)
5 Nutrition needs for lifestyle changes and managing disorders
45(14)
R. Smarta
5.1 Reality check---factors influencing inadequate nutrition
45(4)
5.1.1 Children (0--12 years)
45(1)
5.1.2 Adolescents (13--18 years)
46(1)
5.1.3 Adult (19--59 years)
47(1)
5.1.4 Elderly (60 years and above)
47(1)
5.1.5 Other influencing factors
48(1)
5.2 Changing nutrient and energy requirements
49(1)
5.3 Impact on health due to lifestyle changes
50(2)
5.3.1 Obesity
50(1)
5.3.2 Type 2 diabetes
51(1)
5.3.3 Heart-related disorders
51(1)
5.3.4 Cancer
51(1)
5.3.5 Stroke
51(1)
5.3.6 Cirrhosis
51(1)
5.3.7 Osteoarthritis
51(1)
5.4 Additional nutrients and nutritional needs to manage lifestyle diseases
52(2)
5.4.1 Nutrients in gut health
52(1)
5.4.2 Nutrients in brain health
53(1)
5.4.3 Nutrients in skin health discussed below are some dietary supplements essential in maintaining skin health
53(1)
5.4.4 Proteins as nutrients
54(1)
5.5 Leading graceful human life
54(5)
Further reading
55(4)
Part 2 Nutrition Marketing
6 Integrated marketing communication on health-related consumer behavior
59(12)
Ambi M.G. Parameswaran
6.1 Introduction
59(1)
6.2 Integrated marketing communication
60(1)
6.3 Health-related consumer behavior
61(2)
6.4 Improving the health of citizens
63(2)
6.5 Preventing illnesses---developing country challenges
65(1)
6.6 Understanding nutrition status-developed to developing nation issues
65(1)
6.7 Healthy products---healthy consumers
66(2)
6.8 Emerging trends in nutrition and health
68(3)
References
69(2)
7 How evidence-based nutrition science supports nutrition communication and marketing: an Indian perspective
71(18)
Joyeta Ghosh
7.1 Introduction
71(1)
7.2 Evidence-based nutrition
72(1)
7.3 Fundamental principles of evidence-based nutrition
72(1)
7.4 Systematic review-basic approach to evidenced based nutrition
72(1)
7.5 Why evidence-based nutrition is needed in nutrition communication and marketing
73(1)
7.5.1 Information dissemination
73(1)
7.6 Sources of mistrust
74(1)
7.7 Scientists and information dissemination
74(1)
7.8 Different approaches in nutrition communication, implemented in Indian market: current scenario
75(2)
7.8.1 Social marketing
75(1)
7.8.2 Advocacy
76(1)
7.8.3 Information, communication, and education
76(1)
7.8.4 Entertainment education
76(1)
7.8.5 Participatory approach to communication
76(1)
7.8.6 Nutrition communication in media
77(1)
7.8.7 Print media
77(1)
7.9 Television
77(5)
7.9.1 Folk art forms
79(1)
7.9.2 Information communication technologies
79(1)
7.9.3 Food labels are an important medium of nutrition communication and marketing
79(1)
7.9.4 Problems to solve in communication and marketing
80(1)
7.9.5 Process of health claims and evidence-based nutrition-administrative approach
80(1)
7.9.6 Evidence-based nutrition research current challenges
81(1)
7.10 Conclusion
82(7)
References
82(7)
8 Packaging---a tool for controlling food waste
89(6)
A.V.P.S. Chakravarthi
Dilip Ghosh
8.1 Introduction
89(1)
8.2 Food waste
89(1)
8.3 Packaging
89(1)
8.4 Waste becomes the raw material
90(1)
8.5 Consumer perceptions on the role of packaging in fighting food waste
90(1)
8.6 Active and intelligent packaging
90(1)
8.7 Few promising leads
91(1)
8.8 Curcumin
91(1)
8.9 Chitosan and cellulose composite materials
92(1)
8.10 Biodegradable antimicrobial packaging materials
92(1)
8.11 Novel plant-based byproducts
92(1)
8.12 Conclusion
93(2)
Acknowledgments
93(1)
References
93(1)
Further reading
94(1)
9 Traditional food systems: going backwards to move forward towards finding solutions to nutritional problems
95(24)
Vilas Ramrao Shirhatti
Sandesh J. Marathe
Nirali N. Shah
Rekha S. Singhal
9.1 Introduction
95(1)
9.2 Food security
96(1)
9.2.1 Why is nutritional security such a complex issue?
96(1)
9.2.2 Today's toxic food environment
96(1)
9.3 The global food system
97(3)
9.3.1 Science and technology perspective
97(1)
9.3.2 Consumer perspective
98(2)
9.3.3 Emotional connect to foods
100(1)
9.4 Food, biomass utilization, carbon and water footprint, and sustainability
100(1)
9.5 Indian traditional food system
101(11)
9.5.1 Food is God
102(1)
9.5.2 Personalized nutrition-nutrition for the mind and body
102(1)
9.5.3 Earth is one family and biodiversity is an integral part of the food system
103(1)
9.5.4 Biodiversity---the key to optimum nutrition
103(1)
9.5.5 The strongest medicine ever evolved is food
104(1)
9.5.6 Importance of food portion control
104(1)
9.5.7 Quality of nutrition
105(1)
9.5.8 The rebelliousness of Indian spices and herbs
105(1)
9.5.9 Do we have enough evidence-based science to support the use of the traditional food system?
106(1)
9.5.10 How is the Indian traditional food system put into practice?
106(1)
9.5.11 Indian traditional foods---some unique aspects
107(4)
9.5.12 Beverages that deliver health benefits
111(1)
9.5.13 Mouth fresheners and nutrition
111(1)
9.6 Maximizing the potential of plant proteins for vegetarians
112(1)
9.7 Conclusions and future scope
113(6)
References
114(5)
10 Behavioral Nutrition
119(16)
Ruby Sound
10.1 Background and introduction
119(1)
10.1.1 Definition of Nutritional Behavior
120(1)
10.2 Understanding behavior
120(1)
10.3 Factors affecting Behavior
121(1)
10.4 Cause-Eeffect model of Nutritional Behavior
121(2)
10.4.1 The link between Nutrition Knowledge and Nutritional Behavior
123(1)
10.5 Nutritional Behaviors
123(3)
10.5.1 Mindless eating
123(1)
10.5.2 Ad-libitum eating
123(1)
10.5.3 Purchase Behavior
123(1)
10.5.4 Food product attributes
124(1)
10.5.5 Income
125(1)
10.5.6 Shopping culture
125(1)
10.5.7 Level of education
125(1)
10.5.8 Lifestyle diseases
125(1)
10.5.9 Fashion rends and unique lifestyle
126(1)
10.5.10 Nutrition labeling
126(1)
10.6 Behavior change models and strategies
126(2)
10.6.1 Theories and models of Behavior Change
126(1)
10.6.2 Self-determination theory
127(1)
10.6.3 Motivational Interviewing
127(1)
10.6.4 Nudging
128(1)
10.6.5 Nutrition education
128(1)
10.7 Designing a Behavior change intervention
128(1)
10.8 Behavioral Nutritional Therapy in practice
128(2)
10.9 Using technology to change Behavior
130(1)
10.9.1 Personal digital assistant
131(1)
10.9.2 Online education
131(1)
10.9.3 Smartphone apps
131(1)
10.10 Conclusion
131(4)
References
132(3)
11 Nutritional Marketing
135(18)
Gillian Fish
Despina Lord
11.1 Introduction
135(1)
11.2 Macro and microtrends
135(11)
11.2.1 360 Sustainability
136(1)
11.2.2 Trust deficit
137(1)
11.2.3 Digital-first is non-negotiable
137(1)
11.2.4 Evolution from B2C to B2H
137(1)
11.2.5 Essentialism
137(1)
11.2.6 Empowered wellbeing
138(1)
11.2.7 Value & convenience
138(1)
11.2.8 Generational Handover
138(1)
11.2.9 Local & global
138(1)
11.2.10 Plant-based diets (Hyman)
138(1)
11.2.11 Technology
139(1)
11.2.12 Creative innovation & experiences
139(1)
11.2.13 Organic
139(1)
11.2.14 Purpose
139(1)
11.2.15 Understanding the target market and consumer
139(2)
11.2.16 Nutrition markets
141(1)
11.2.17 The modern marketing mix
142(4)
11.3 Promotion
146(2)
11.3.1 Public relations
146(1)
11.3.2 Thought leadership
147(1)
11.3.3 Search engine optimization
147(1)
11.3.4 Building quality connections
147(1)
11.3.5 Value-driven content
147(1)
11.3.6 Public relations tips for maximizing search engine optimization
147(1)
11.3.7 B2B
148(1)
11.4 In defining a thought leadership strategy the following questions are key
148(1)
11.4.1 B2C
148(1)
11.4.2 Key opinion leaders & influencers
148(1)
11.4.3 Public relations success metrics
149(1)
11.4.4 Digital
149(1)
11.5 Principles of effective digital customer experience (CX) (The6AM Agency, 2020)
149(1)
11.6 Customer experience self-assessment
149(1)
11.6.1 User experience
150(1)
11.7 User experience self-assessment (The6AM Agency, 2020)
150(3)
11.7.1 The power of retargeting
150(1)
11.7.2 Nutrition apps
150(1)
11.7.3 Place
150(1)
References
151(2)
12 Supply chain challenges in nutraceutical manufacturing companies: tools to combat COVID-hit business environment
153(14)
Sanjaya Mariwala
12.1 Introduction
153(1)
12.2 The need for stronger supply chain management models
154(1)
12.3 Advantages of a strong supply chain
154(1)
12.4 Direct benefit to farmers
154(1)
12.5 The challenges
155(1)
12.6 The role of artificial intelligence
155(1)
12.7 Integrating supply chain with product development and marketing
156(1)
12.8 Overcoming challenges
156(1)
12.9 COVID-19, supply chain, and direct to customer
157(1)
12.9.1 Warehousing and inventory management
157(1)
12.9.2 Packaging and shipping
158(1)
12.9.3 Transportation costs
158(1)
12.9.4 Last-mile delivery bottlenecks
158(1)
12.9.5 Supply chain visibility
158(1)
12.9.6 Solutions to the challenges
158(1)
12.10 Fast ramp up, ramp down
158(1)
12.11 Single-item demand
159(1)
12.12 Manufacturer collaboration
159(1)
12.13 Real-time supply network
160(1)
12.14 Investing in tech
160(1)
12.15 Lockdowns and planning
161(1)
12.15.1 Maintain revenue growth
162(1)
12.16 Challenges in India and Asia in general
162(1)
12.17 Are we there yet, at least in India and the rest of Asia?
162(1)
12.18 Artificial intelligence challenges in the supply chain
163(1)
12.19 Artificial intelligence challenges in the supply chain
164(1)
12.20 Readying your supply chain for machine learning
165(2)
Further reading
165(2)
13 Rise of Nutraceuticals as FMHC products in India
167(6)
Rajesh Kanthe
Rajendra Mohite
13.1 Introduction
167(1)
13.1.1 The global nutraceutical market
167(1)
13.1.2 Objectives
168(1)
13.2 Methodology
168(2)
13.3 Conclusion
170(3)
References
170(3)
14 The pursuit of natural medicine---a current perspective
173(22)
Muhammed Majeed
Kalyanam Nagabhushanam
Priji Prakasan
Lakshmi Mundkur
14.1 Introduction
173(1)
14.2 The changing landscape of healthcare
173(1)
14.2.1 Consumer-centric
173(1)
14.2.2 Science and technology
173(1)
14.2.3 The pandemic effect
174(1)
14.2.4 The idea of overall wellness
174(1)
14.3 Natural medicine
174(3)
14.3.1 Characteristics of traditional medicine
175(1)
14.3.2 Therapeutic potential of traditional herbs
175(2)
14.3.3 From tradition to modern application and use
177(1)
14.4 Recent trends in natural medicines
177(7)
14.4.1 Novel multidisciplinary technologies in natural medicines
180(1)
14.4.2 The diversifying strategies of drug delivery
181(1)
14.4.3 Natural bioavailability enhancers
181(1)
14.4.4 Prodrugs/pronutrients
182(1)
14.4.5 Phytoliposomes
182(1)
14.4.6 Ethosomes
182(1)
14.4.7 Transferosomes
183(1)
14.4.8 Nanoparticles and nanoemulsions
183(1)
14.4.9 Microemulsions
183(1)
14.4.10 Transdermal patches
183(1)
14.4.11 The concept of "eating and healing"
183(1)
14.5 Nutraceuticals/natural medicines and their demand
184(1)
14.6 Driving forces behind nutraceuticals/natural medicines
185(1)
14.6.1 Aging population
185(1)
14.6.2 Rise in non-communicable and chronic diseases
185(1)
14.6.3 The rise in the cost of healthcare
185(1)
14.6.4 Increasing healthcare awareness
185(1)
14.6.5 Concern over the adverse effects of pharmaceutical drugs
185(1)
14.6.6 Growing demand for convenience
185(1)
14.6.7 Preventive healthcare
185(1)
14.7 The impact of the pandemic on natural medicines
186(1)
14.8 Nutraceuticals/natural medicines in augmenting the immune system
186(1)
14.9 Globalization of natural medicines
187(1)
14.9.1 Preservation of knowledge on natural medicines
187(1)
14.9.2 Sustainable production of medicinal herbs
187(1)
14.9.3 Ensuring the quality of natural medicines
187(1)
14.10 Natural medicines business---growth projections
187(2)
14.10.1 Market size and CAGR
187(2)
14.10.2 The global market of natural products by category
189(1)
14.11 Challenges
189(1)
14.11.1 Regulatory issues
189(1)
14.11.2 Lack of standardization
190(1)
14.11.3 The dearth of quality raw materials and high pricing
190(1)
14.12 Summary and conclusion
190(5)
References
190(5)
Part 3 Social Marketing & Responsibility
15 Improving health and nutrition behavior through a social marketing campaign
195(18)
Diana Bogueva
Dora Marinova
Ross Gordon
15.1 Introduction
195(1)
15.2 Background
195(1)
15.3 Research objective
196(1)
15.4 Method
197(1)
15.5 Participants
198(1)
15.6 Results
199(5)
15.6.1 Motivating factors
199(5)
15.7 Outcomes from the social marketing campaign
204(1)
15.8 Part 1---"Eat for Health" leaflets
204(4)
15.9 Part 2---a hunger for dietary change
208(1)
15.10 Part 3---game-changing messages for future campaigns
209(1)
15.11 Future directions
210(1)
15.12 Conclusion
210(3)
References
210(2)
Further reading
212(1)
16 Social media as a new platform for nutritional and health messages
213(18)
Jessica Lynn Campbell
Diana Bogueva
16.1 Introduction
213(1)
16.2 Background
214(1)
16.2.1 Research objective
215(1)
16.3 Methods
215(3)
16.3.1 Selection of platform
215(1)
16.3.2 Selection of health-related Facebook profiles and context
216(1)
16.3.3 Rhetorical content analysis
216(2)
16.4 Discussion of results
218(9)
16.4.1 Total and frequency of posts
220(1)
16.4.2 Type of content
220(2)
16.4.3 Information domain
222(1)
16.4.4 User influence
223(4)
16.5 Future directions/conclusion
227(4)
References
227(4)
17 Supporting healthy eating behavior through social marketing
231(14)
Julia E. Carins
Sharyn R. Rundle-Thiele
17.1 Introduction
231(1)
17.2 Social marketing
232(1)
17.3 The cocreate-build-engage process
233(2)
17.3.1 The first stage: co-creation
233(1)
17.3.2 The second stage: build
234(1)
17.3.3 The third stage: engage
234(1)
17.3.4 Cocreate-build-engage: a sequential and circular process
235(1)
17.4 GO food: a cocreate-build-engage case study
235(1)
17.5 Returning to the cocreate-build-engage process
236(1)
17.6 Co-create: a segmented approach to understanding personnel
237(1)
17.7 Co-create: a systemic view of the eating context
238(1)
17.8 Conclusion
239(6)
References
239(6)
Part 4 Consumer Perception & Insight
18 Cross-cultural perspectives on nutrition and health claims
245(14)
Alina-Ioana Gostin
Patrick McNamara
18.1 Introduction
245(1)
18.2 Cross-cultural dietary choices
246(2)
18.3 Nutrition and health claims
248(8)
18.3.1 The Codex alimentarius
248(8)
18.4 Concluding remarks
256(3)
References
257(2)
19 Consumer-centric innovation in food and nutrition industry
259(8)
Pooja Passi
Sbantanu Das
19.1 Focus---define the challenge
259(1)
19.2 Know your consumers---gather and interpret the data
260(1)
19.2.1 Uncover the insight
260(1)
19.2.2 Test and adapt
261(1)
19.3 Front-end innovation
261(1)
19.4 New product development
261(3)
19.5 New technology development
264(3)
References
266(1)
20 Personalized nutrition: from science to consumer
267(20)
Yong Zhu
Katie Koecher
Valerie Benoit
James Normington
Ravi Menon
Jessica Campbell
20.1 Introduction
267(1)
20.2 Definitions
267(1)
20.3 Guiding principles
268(1)
20.4 Scientific evidence
268(1)
20.5 Studies of personalized nutrition intervention
269(2)
20.6 Studies on prediction of response to food
271(1)
20.7 Consumer insights
272(1)
20.8 Commercial options
272(1)
20.9 Technology
273(1)
20.10 Professional services
273(2)
20.10.1 DayTwo
273(1)
20.10.2 ZOE
273(1)
20.10.3 DNAfit
274(1)
20.10.4 InsideTracker
274(1)
20.10.5 Habit and Viome
274(1)
20.10.6 Nutrigenomix
274(1)
20.10.7 PureGenomics
274(1)
20.10.8 Vitagene
274(1)
20.10.9 Orig3n
275(1)
20.11 Dietary supplement industry
275(1)
20.11.1 Baze
275(1)
20.11.2 BIOHM
275(1)
20.11.3 Care/of
275(1)
20.11.4 Persona
276(1)
20.12 Food and beverage industry
276(2)
20.12.1 Nestle
276(1)
20.12.2 Danone
277(1)
20.12.3 PepsiCo
277(1)
20.12.4 Unilever
277(1)
20.12.5 Mars
277(1)
20.13 Grocery retailers
278(1)
20.13.1 Kroger
278(1)
20.13.2 Wakefern
278(1)
20.13.3 Ahold Delhaize
278(1)
20.13.4 Walgreens
278(1)
20.14 Challenges in personalized nutrition
279(1)
20.15 Biomarkers and surrogate endpoints
279(1)
20.16 Point-of-care diagnostics
279(1)
20.17 Placebo effect
280(1)
20.18 Data analytics: lessons from personalized medicine
280(2)
20.19 Conclusions
282(5)
Acknowledgments
282(1)
References
282(5)
21 Consumer perception & in-sight: role of brand equity
287(10)
Shabeen Mansori
Chin Jing Huey
21.1 Introduction
287(1)
21.2 Perception and attitude
288(1)
21.3 Brand and brand equity
288(3)
21.3.1 Brand image and supplements consumption
289(2)
21.4 Conclusion
291(6)
References
292(5)
Part 5 Public Health Policy & Regulation
22 Nutrition marketing and public policy
297(10)
Ismail Hakki Tekiner
Diana Bogueva
Leila Mebdizadehtapeh
22.1 Introduction
297(1)
22.2 Considering nutrition marketing
298(1)
22.3 Public policy facts on marketing strategies
299(3)
22.4 Concluding remarks
302(5)
References
303(4)
23 Food policy, nutrition & population health in New Zealand
307(10)
Rajshri Roy
Sally Mackay
23.1 Overview of obesity and diet-related noncommunicable diseases prevalence in New Zealand
307(1)
23.2 Diet-related health outcomes for Maori and Pasifika
308(1)
23.3 Overview of New Zealand's food policies
308(1)
23.4 Food labeling in New Zealand
308(1)
23.5 Food marketing and New Zealand children
309(1)
23.6 The food environment in various New Zealand settings
310(1)
23.7 Strategies used by the food industry to influence food policy
311(1)
23.8 Sustainable food systems in New Zealand
311(1)
23.9 Lifting the New Zealand food policy game
312(1)
23.10 Food taxes and subsidies in New Zealand
313(4)
References
314(3)
24 Delivering health and wellness through foods: a South Asian regulatory perspective
317(12)
Balkumar Marthi
24.1 Background
317(2)
24.1.1 Food systems and diets
318(1)
24.2 Policy responses: how can government policy and regulations impact diet, and behavior and ultimately reduce malnutrition and obesity?
319(4)
24.2.1 Nutritional labeling
320(1)
24.2.2 Nutrition or health claims
321(1)
24.2.3 Food fortification
321(1)
24.2.4 Raising consumer awareness
321(2)
24.3 Regulatory overview: food laws across South Asia
323(2)
24.3.1 India
323(1)
24.3.2 Pakistan
324(1)
24.3.3 Bangladesh
324(1)
24.3.4 Sri Lanka
324(1)
24.3.5 Nepal
325(1)
24.4 Conclusions and some recommendations
325(4)
References
326(3)
25 Integration of planning and health promotion policies and nutrition education for healthy vegetable and fruit intake in school students
329(14)
Sumita Ghosh
25.1 Introduction and context
329(1)
25.2 Research methods
330(1)
25.3 Connecting nutrition and local food production in home and school gardens
330(2)
25.3.1 Healthy eating to improve nutrition in school students and related households
330(1)
25.3.2 Case studies linking nutrition to school and home gardens and nutrition education
331(1)
25.4 Planning and nutrition policies and programs for healthy eating
332(4)
25.5 Outcomes and discussions
336(1)
25.6 Conclusion
337(6)
Acknowledgments
337(1)
References
337(6)
Part 6 Holistic Health
26 Home remedies and traditional medicines for energy and nutrition
343(12)
R. Smarta
26.1 Introduction
343(1)
26.2 Traditional medicine systems in various Asian countries
343(4)
26.2.1 Traditional Chinese medicines
343(1)
26.2.2 Traditional Japanese Medicines
344(1)
26.2.3 Indonesian traditional medicines
345(1)
26.2.4 Traditional Thai medicines
346(1)
26.2.5 Indian traditional medicines
346(1)
26.3 Traditional medicines in energy and nutrition
347(4)
26.3.1 Energy through five traditional herbs
347(2)
26.3.2 Nutrition through 5 traditional herbs
349(2)
26.4 Home remedies which remained superior for the ages till date
351(4)
Further reading
352(3)
27 Functional nutrition for healthy and active longevity
355(14)
Liudmila Nadtochii
Denis Baranenko
Anastasia Pavlova
Viktoria Lima
Roman Melchakov
Dora Marinova
27.1 Introduction
355(1)
27.2 Theories and mechanisms of aging
356(3)
27.2.1 Somatic mutation theory
356(1)
27.2.2 Reparative theory of aging
356(1)
27.2.3 Oxidative (free radical or mitochondrial) theory of aging
357(1)
27.2.4 Neuroendocrine theory of aging
357(1)
27.2.5 Sirtuin's theory about aging
358(1)
27.2.6 Telomeric theory of aging
358(1)
27.2.7 Target of rapamycin---centric aging model
358(1)
27.3 Aging-specific noncommunicable diseases occurring during aging and their prevention
359(2)
27.3.1 Alzheimer's disease
359(1)
27.3.2 Parkinson's disease
359(1)
27.3.3 Huntington's disease
360(1)
27.3.4 Amyotrophic lateral sclerosis
360(1)
27.3.5 Cardiovascular diseases
360(1)
27.3.6 Cancer
360(1)
27.3.7 Diabetes
360(1)
27.4 The potential of diets, functional foods, and biologically active substances in maintaining healthy and active longevity
361(8)
27.4.1 Calorie restriction
362(1)
27.4.2 Mediterranean diet
362(1)
27.4.3 The Okinawan diet
363(1)
27.4.4 Polyphenols
363(5)
27.4.5 Dietary supplements
368(1)
27.5 Conclusion
369(1)
References 369(4)
Index 373
Dr. Ghosh is a director at Nutriconnect, Sydney, Australia; Coordinator, Regulatory & projects, SOHO-Flordis International, Australia; Honorary Ambassador , Global Harmonization Initiative (GHI). With more than 20 years of experience in both pharmaceutical and food-nutrition industries, he is one of the pioneer researchers in the evaluation of the health claims opportunities of potential functional food ingredients & complementary medicines through an evaluation of the current scientific evidence base and related claims, and provides commentary on gaps in science including potential requirements for research such as human studies. Dr. Ghosh previously held positions in Organon (India) Ltd., a division of Organon International, BV and AKZO-NOBEL, The Netherlands; HortResearch, New Zealand; USDA-ARS, HNRCA at Tufts University, Boston; The Smart Foods Centre, University of Wollongong, Australia; and Neptune Bio-Innovations Pty Ltd, Sydney. Diana Bogueva is a social scientist, specializing in sustainable food consumption, generational consumer behavior, food and masculinity, alternative proteins, novel food processing technologies, and food sustainability and harmonization. Her work has received several prestigious awards, including at the 24th and 28th Gourmand Awards, often likened to the Oscars for food books, for her edited book "Environmental, Health and Business Opportunities in the New Meat Alternatives Market" (2019) and co-authored book "Food in a Planetary Emergency" (2022). Her recent co-edited book "Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy" (2023) is a finalist at the Association of American Publishers Awards for Professional and Scholarly Excellence (PROSE) Awards. Diana is currently a Research Fellow at the Curtin University Sustainability Policy Institute, where she also teaches the "People and Planet" unit as part of the Masters in Sustainability and Built Environment. She is the President of the Global Harmonization Initiative, headquartered in Vienna, and serves as a Board Member and Chair of the Consumer Perception Working Group.

Dr. R. B. Smarta is a pioneer in Management Consultancy in India and the Founder and Managing Director. In his management consulting career of last 3 decades, he has shaped many new concepts, ideas in India. He has been instrumental in first time launching World Health Sugar Control Atta, Sundrop Heart Oil, Vicks vapo-syrup, Depend, Wipro - Baby soft soap and powder. Dr. Smarta has also successfully created, developed revitalized 50 Pharmaceutical and personal care brands.