Explores the power of selling while arguing that everyone, including non-salespeople, engages in persuasive or moving behaviors, and discusses how to navigate powerful economic changes while building modern negotiating skills. The best-selling author of Drive explores the power of selling while arguing that everyone, including non-professional salespeople, engages in persuasive or moving behaviors, in a guide that counsels readers on how to navigate powerful economic changes while building modern negotiating skills. Reprint.
