This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising in practice, communication, and commercial process. This cutting-edge text br...Lasīt vairāk
As Doctor Who approaches its fiftieth anniversary recent series have taken the show to new heights in terms of popular appeal and critical acclaim.The Doctor and his TARDIS-driven adventures, along with companions and iconic monsters, are now recogni...Lasīt vairāk
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures r...Lasīt vairāk
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures r...Lasīt vairāk
Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that have or will be hosting the event, it explo...Lasīt vairāk
The City has long been the main generator of Londons wealth and, needless to say, the impact of the Economic Crisis in the recent years on the City has greatly affected the wider urban and surrounding region, not to say country as a whole. This book...Lasīt vairāk
As Doctor Who approaches its fiftieth anniversary recent series have taken the show to new heights in terms of popular appeal and critical acclaim.The Doctor and his TARDIS-driven adventures, along with companions and iconic monsters, are now reco...Lasīt vairāk
Rather than a history, this anthology was assembled to present major paths in critical commentary on advertising. The earliest selections include writings by Michel de Montaigne (1610), Joseph Addison (1710), Samuel Johnson (1811), and H.G. Wells (19...Lasīt vairāk
The City has long been the main generator of Londons wealth and, needless to say, the impact of the Economic Crisis in the recent years on the City has greatly affected the wider urban and surrounding region, not to say country as a whole. This book...Lasīt vairāk
Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that have or will be hosting the event, it explo...Lasīt vairāk
Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research the...Lasīt vairāk
Šī grāmata vairs netiek publicēta. Jums tiks paziņota lietotas grāmatas cena
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research the...Lasīt vairāk
Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. Iain MacRurys Advertising offers the means to explore and evaluate this transition w...Lasīt vairāk
Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. Iain MacRurys Advertising offers the means to explore and evaluate this transition w...Lasīt vairāk
Scholars of human relations, psycho-social studies, and communications review the extensive literature on advertising in sociology and cultural studies, report the results of a study they did at the University of East London on changes in advertising...Lasīt vairāk
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to...Lasīt vairāk
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directi...Lasīt vairāk
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directi...Lasīt vairāk
