This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product...Lasīt vairāk
This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product m...Lasīt vairāk
Sharpen your product marketing skills and reveal blind spots in your product marketing strategies with this Crack the Product Marketing Code guide. Youll learn key topics in product marketing with real-world examples that will enable you to apply t...Lasīt vairāk
No matter which point youre currently at on the developer advocacy journey whether youve already implemented a developer advocate function or youre exploring the possibility this book is for you. This book provides actionable guidance tha...Lasīt vairāk
Becoming a Microsoft Dynamics 365 Marketing Functional Consultant is a comprehensive guide to Microsofts powerful marketing automation tool. The breadth of topics covered, and the in-depth approach will enable you to make the best use of this indis...Lasīt vairāk
Shareware Heroes is a comprehensive, meticulously researched exploration of an important and too-long overlooked chapter in video game historyShareware Heroes: Independent Games at t...Lasīt vairāk
Todays tech unicorns develop software differently. Theyve developed a way of working that lets them scale like an enterprise while working like a startup. These techniques can be learned. This book takes you behind the scenes and shows you...Lasīt vairāk
An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one...Lasīt vairāk
(Izdošanas datums: 08-Mar-2014, Paperback / softback, Izdevniecība: Morgan Kaufmann Publishers In, ISBN-13: 9780124166905)
Freemium is a business model in which the basic product is provided free of charge and payments are only required on advanced and more complex options and features. It is a rapidly growing and developing paradigm, part of the range of economic models...Lasīt vairāk
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Offers advice on marketing Web applications, covering such topics as positioning products, crafting pitches, building relationships, and tracking and targeting bloggers, and identifies common marketing mistakes....Lasīt vairāk
Putler, with a California company, and Krider (Simon Fraser U., British Columbia) identify the kinds of business problems that advanced analytical tools can address, explain how different data mining algorithms work, and provide hands-on experience w...Lasīt vairāk
(Izdošanas datums: 10-Apr-2012, Hardback, Izdevniecība: John Wiley & Sons Inc, ISBN-13: 9781118107874)
A guide to building wealth by designing, creating, and marketing a successful app across any platformChad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non...Lasīt vairāk
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What do Foursquare, Nike, and Groupon have in common? These websites and many others use game mechanics and game design to deliver a sticky, viral, and satisfying experience to their customers. This book provides the design strategy and tacti...Lasīt vairāk
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Each book covers all the necessary information a beginner needs to know about a particular topic, providing an index for easy reference and using the series signature set of symbols to clue the reader in to key topics, categorized under such titles...Lasīt vairāk
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Salt, a social media consultant, explains how social location marketing works and who uses it, outlining the benefits for small and larger businesses and exploring some of the privacy issues. He introduces social location sharing platforms such as Fo...Lasīt vairāk
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An expert in mobile applications reveals the secrets and techniques that have made her a pioneer in the industry, teaching readers how to sell their apps to an audience hungry for the next great thing and sharing insights from other industry professi...Lasīt vairāk
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There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Dont know much about marketing? Dont worry...Lasīt vairāk
