| Preface |
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xv | |
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PART I ANALYSIS AND ARGUMENT |
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1 | (114) |
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Chapter 1 Analyzing Texts and Writing Thesis Statements |
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2 | (42) |
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Understanding Texts Rhetorically |
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4 | (3) |
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Strategies for Analyzing Rhetorical Texts |
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7 | (1) |
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Understanding Visual Rhetoric |
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8 | (5) |
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Understanding Written Rhetoric |
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13 | (2) |
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Reading: Heidi Przybyla, "Giffords Shooting in Arizona May Cool U.S. Political Rhetoric, Hurt Palin" |
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15 | (3) |
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Writing Across Diverse Media |
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18 | (4) |
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Analyzing Published Writing |
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22 | (3) |
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Reading: Karl Rove, "After Four Bleak Obama Years, an Opportunity" |
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25 | (3) |
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Brainstorming Parts of An Essay |
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28 | (1) |
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Developing a Thesis Statement |
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29 | (4) |
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Analyzing Student Writing |
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33 | |
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Student Writing: Sophie Shank, "Better Watch Out: `Monsanto Claus' is Coming to Town---A political cartoon warns of the destruction wreaked" |
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25 | (14) |
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39 | (2) |
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41 | (3) |
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Chapter 2 Understanding Strategies of Persuasion |
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44 | (34) |
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Identifying Strategies of Argumentation |
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46 | (4) |
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Reading: Ian Bogost, "Persuasive Games" |
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50 | (1) |
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Understanding the Rhetorical Appeals |
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51 | (2) |
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Appeals to Emotion: Pathos |
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53 | (5) |
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58 | (5) |
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Appeals to Character and Authority: Ethos |
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63 | (6) |
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Considering Context and Values: Kairos and Doxa |
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69 | (3) |
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72 | (1) |
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Reading: David Zweig, "What Everyone Is Missing About the Lauded New Dove Ad Campaign" |
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72 | (2) |
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74 | (1) |
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75 | (3) |
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Chapter 3 Composing Arguments |
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78 | (37) |
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Understanding the Canons of Rhetoric |
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79 | (1) |
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79 | (6) |
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85 | (3) |
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Using Classical Strategies of Arrangement |
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88 | (2) |
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Using Toulmin to Arrange or Analyze an Argument |
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90 | (1) |
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Considering Rogerian Arguments |
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91 | (2) |
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93 | (1) |
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Constructing Your Persona |
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94 | (1) |
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Choosing a Rhetorical Stance |
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95 | (1) |
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Writing with Style: Titles, Introductions, and Conclusions |
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96 | (5) |
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101 | (2) |
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Student Writing: Lindsay Funk, "Rand Paul Asks Does Foreign Aid Make Us Safer? Yes, It Does" |
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103 | (3) |
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Writing a Position Paper that Considers Multiple Arguments |
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106 | (2) |
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Reading: Richard B. Woodward, "One 9/11 Picture, Thousands of Words: Rorschach of Meanings" |
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108 | (4) |
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112 | (1) |
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112 | (3) |
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PART II RESEARCH ARGUMENTS |
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115 | (136) |
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Chapter 4 Planning and Proposing Research Arguments |
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116 | (26) |
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Asking Research Questions |
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117 | (2) |
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Constructing a Research Log |
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119 | (1) |
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Generating Topics and Research Questions |
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120 | (3) |
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123 | (1) |
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Brainstorming Topics Visually |
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123 | (4) |
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Writing About Your Research Plans |
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127 | (2) |
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129 | (1) |
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Student Writing: Bries Deerrose, "The Research Freewrite" |
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129 | (2) |
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Drafting the Research Hypothesis |
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131 | (1) |
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Drafting a Research Proposal |
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132 | (2) |
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Student Writing: Molly Fehr, "Inspiring Nazi Germany: How Hitler Rose to Power through the Use of Propaganda and Rousing Rhetoric" |
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134 | (5) |
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139 | (1) |
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140 | (2) |
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Chapter 5 Finding and Evaluating Research Sources |
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142 | (34) |
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143 | (2) |
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145 | (1) |
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Understanding Primary and Secondary Sources |
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146 | (1) |
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147 | (2) |
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Searching for Secondary Sources |
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149 | (3) |
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152 | (3) |
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155 | (2) |
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157 | (3) |
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160 | (3) |
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Other Models of Fieldwork |
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163 | (2) |
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Evaluating Field Research Sources |
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165 | (1) |
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Creating a Dialogue with Your Sources |
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166 | (1) |
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Student Writing: Amanda Johnson, "Dialogue of Sources" |
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167 | (2) |
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Writing an Annotated Bibliography |
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169 | (4) |
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173 | (1) |
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174 | (2) |
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Chapter 6 Organizing and Writing Research Arguments |
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176 | (47) |
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Organizing Your Draft in Visual Form |
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177 | (2) |
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Learning Outline Strategies |
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179 | (2) |
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Outlines with Argumentative Subheads |
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181 | (1) |
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Student Writing: Dexian Cai, "Research Paper Outline" |
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182 | (4) |
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186 | (1) |
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Spotlight on Your Argument |
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186 | (1) |
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Analyzing a Published Argument |
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187 | (1) |
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Reading: Bret Schulte, "Saying it in Cinema" |
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188 | (2) |
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Integrating Research Sources |
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190 | (1) |
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191 | (1) |
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192 | (1) |
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193 | (1) |
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Working with Quotations in Your Writing |
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193 | (4) |
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Documentation During Integration |
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197 | (1) |
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Drafting Your Research Argument |
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198 | (1) |
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198 | (1) |
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Analyzing a Student's Draft of a Research-Based Essay |
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199 | (1) |
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Student Writing: Wan Jin Park, "Environmental Leadership: How Al Gore Illuminated an Overlooked Crisis" |
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199 | (6) |
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205 | (1) |
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206 | (2) |
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Collaboration Through Peer Feedback |
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208 | (1) |
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Analyzing a Student's Revision of a Research-Based Essay |
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209 | (1) |
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Student Writing: Wan Jin Park, "Balancing the Soft and the Passionate Rhetorician: Gore's Dynamic Rhetoric in His Environmental Leadership" |
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210 | (10) |
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220 | (1) |
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221 | (2) |
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Chapter 7 Avoiding Plagiarism and Documenting Sources |
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223 | (28) |
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Understanding Intellectual Property and Plagiarism |
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224 | (2) |
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Avoiding Unintentional Plagiarism |
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226 | (1) |
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Working with Images and Multimedia as Sources |
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226 | (1) |
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Understanding Documentation Style |
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227 | (1) |
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In-Text Citations: Documentation as Cross-Referencing |
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228 | (3) |
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Using Notes for Documentation |
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231 | (1) |
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Producing a Works Cited List in MLA Style |
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232 | (1) |
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Documentation for Print and Online Text-Based Sources |
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233 | (5) |
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Documentation for Visual, Audio, and Multimedia Sources |
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238 | (4) |
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Student Paper in MLA Style |
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242 | (1) |
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Student Writing: Stephanie Parker, "Soompi and the `Honorary Asian': Shifting Identities in the Digital Age" |
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243 | (6) |
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249 | (1) |
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249 | (2) |
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PART III DESIGN AND DELIVERY |
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251 | (68) |
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Chapter 8 Designing Arguments |
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252 | (33) |
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Understanding Document Design and Decorum |
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253 | (2) |
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Understanding Academic Writing Conventions |
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255 | (2) |
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Integrating Images in Academic Writing |
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257 | (2) |
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Design of Academic Papers |
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259 | (1) |
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Tools of Design for Academic Audiences |
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259 | (1) |
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259 | (2) |
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Student Writing: Zachary Templeton, "Video Games: A Viable and Accessible Treatment Option for Depression" |
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261 | (1) |
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262 | (1) |
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Student Writing: Molly Cunningham, Bio |
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263 | (1) |
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Formatting Writing for Audience and Purpose |
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264 | (1) |
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Reading: London Greenpeace, "What's Wrong with the Body Shop?" |
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265 | (4) |
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Designing Arguments in Popular Formats |
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269 | (1) |
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269 | (2) |
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Student Writing: Carrie Tsosie, "Alternative Energy for Whom?" |
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271 | (1) |
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271 | (1) |
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Student Writing: Conor Henrikson, "Art on Campus" |
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272 | (2) |
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Composing in Newsletter or Magazine Format |
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274 | (1) |
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Student Writing: Miranda Smith, "Charities Taking Action Against Hunger" |
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275 | (1) |
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275 | (5) |
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280 | (2) |
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282 | (1) |
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283 | (2) |
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Chapter 9 Delivering Presentations |
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285 | (34) |
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287 | (1) |
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Audience, Purpose, and Persona |
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288 | (2) |
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Transforming Research Writing into a Presentation |
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290 | (1) |
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291 | (1) |
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292 | (2) |
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294 | (1) |
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Writing and Designing a Presentation |
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295 | (1) |
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Student Writing: Nicholas Spears, "Lady Gaga Research Proposal `Script'" |
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296 | (3) |
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Strategies of Presentation Design |
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299 | (2) |
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Writing for Poster Sessions |
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301 | (1) |
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Writing for Multimedia Presentations |
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302 | (1) |
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303 | (2) |
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305 | (2) |
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Choosing Methods of Memory and Delivery |
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307 | (1) |
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Harnessing Memory for Live Performances |
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307 | (1) |
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Mastering Delivery for Live Performances |
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308 | (3) |
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Practicing Your Presentation |
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311 | (1) |
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Anticipating Problems and the Question-and-Answer Session |
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312 | (1) |
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Documenting Your Presentation |
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313 | (2) |
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315 | (1) |
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315 | (4) |
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319 | (267) |
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Chapter 10 You Are What You Eat |
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320 | (42) |
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Kate Murphy, "First Camera, Then Fork" |
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322 | (4) |
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326 | (1) |
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327 | (1) |
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Michelle Obama, "Remarks Prepared for the Let's Move Launch" |
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327 | (10) |
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United States Department of Agriculture, Nutritional Information Graphics |
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337 | (3) |
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Michael Pollan, "How Change Is Going to Come in the Food System" |
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340 | (3) |
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Information Graphic: Locavorism vs. Globavorism |
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343 | (1) |
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Taylor Clark, "Meatless Like Me" |
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344 | (4) |
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Peter Menzel and Faith d'Aluisio, Photographs from Hungry Planet |
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348 | (3) |
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James McWilliams, "The Green Monster" |
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351 | (4) |
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The New York Times Editors, "Can Biotech Food Cure World Hunger?" |
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355 | (4) |
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Analyzing Perspectives on the Issue |
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359 | (1) |
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From Reading to Research Assignments |
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360 | (2) |
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362 | (52) |
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364 | (1) |
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Christine Erickson, "The Social Psychology of the Selfie" |
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365 | (5) |
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Robbie Cooper, from Alter Ego: Avatars and Their Creators |
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370 | (4) |
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Amanda Lenhart, Mary Madden, Aaron Smith, Kristen Pureed, Kathryn Zickuhr, and Lee Rainie, Excerpt from "Teens, Kindness and Cruelty on Social Network Sites" |
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374 | (5) |
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Danah boyd and Alice Marwick, Excerpt from "Social Privacy in Networked Publics: Teens Attitudes, Practices, and Strategies" |
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379 | (9) |
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Clive Thompson, "I'm So Totally, Digitally Close to You" |
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388 | (9) |
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397 | (1) |
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xkcd, "Online Communities 2" |
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398 | (1) |
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Art Silverblatt, "Twitter As Newspeak" |
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399 | (3) |
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Evgeny Morozov, "From Slacktivism to Activism" |
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402 | (5) |
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Daniel Terdiman, "Playing Games with a Conscience" |
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407 | (3) |
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Screenshots: Games for Change |
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410 | (2) |
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Analyzing Perspectives on the Issue |
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412 | (1) |
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From Reading to Research Assignments |
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412 | (2) |
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Chapter 12 Imagining the Ideal Body |
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414 | (39) |
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Pamela Abbott and Francesca Sapsford, "Clothing the Young Female Body" |
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417 | (5) |
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Photograph: Swedish Mannequins |
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422 | (1) |
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Susie Orbach, "Fat Is an Advertising Issue" |
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423 | (5) |
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John Riviello. "What If Barbie Was an Actual Person? A Flash Movie" |
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428 | (1) |
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National Eating Disorders Association (NEDA), 2012 Anorexia Awareness Poster |
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429 | (1) |
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430 | (1) |
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Susan McClelland, "Distorted Images: Western Cultures Are Exporting Their Dangerous Obsession with Thinness" |
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430 | (3) |
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Elinor Frankel, "Should America Follow Israel's Example and Ban Too-Thin Models?" |
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433 | (4) |
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Charles Atlas, "The Insult That Made a Man Out of `Mac'" |
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437 | (1) |
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Harrison G. Pope, Jr., Robert Olivardia, Amanda Gruber, and John Borowiecki, "Evolving Ideals of Male Body Image as Seen Through Action Toys" |
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438 | (8) |
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446 | (1) |
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Kim Franke-Folstad, "G.I. Joe's Big Biceps Are Not a Big Deal" |
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447 | (2) |
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Lore Sjoberg and Kelsey Drake, "Beards of Silicon Valley: A Field Guide to Tech Facial Hair" |
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449 | (2) |
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Analyzing Perspectives on the Issue |
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451 | (1) |
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From Reading to Research Assignments |
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451 | (2) |
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Chapter 13 Playing Against Stereotypes |
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453 | (53) |
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Photographs: Defying Stereotypes of Ability |
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455 | (2) |
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Carla Filomena Silva and P. David Howe, "The (In)validity of Supercrip Representation of Paralympian Athletes" |
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457 | (7) |
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Thad Mumford, "The New Minstrel Show: Black Vaudeville with Statistics" |
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464 | (3) |
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ESPN, From "Black Athlete Confidential" |
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467 | (6) |
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Dave Zirin, "Say It Ain't So, Big Leagues" |
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473 | (3) |
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Robert Lipsyte, "Jocks Vs. Pukes" |
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476 | (4) |
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Jealousy of Caster Semenya |
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480 | (2) |
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Sports Illustrated Covers |
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482 | (1) |
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Maya Dusenbery and Jaeah Lee, "The State of Women's Athletics, 40 Years After Title IX" |
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483 | (4) |
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The Media Education Foundation, Transcript: Playing Unfair |
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487 | (11) |
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498 | (1) |
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Shannon Ryan, "Banking on Beauty: Trying to Expand Fan Base by Marketing Its Players, the WNBA for the First Time Offers Rookies Lessons in Fashion and Makeup" |
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499 | (3) |
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WNBA, "Expect Great" Commercial |
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502 | (2) |
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Analyzing Perspectives on the Issue |
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504 | (1) |
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From Reading to Research Assignments |
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504 | (2) |
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Chapter 14 Crisis and Resilience |
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506 | (40) |
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Drea Knufken, "Help, We're Drowning!: Please Pay Attention to Our Disaster" |
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510 | (3) |
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Daniel Okrent, "The Public Editor: No Picture Tells the Truth---The Best Do Better Than That" |
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513 | (4) |
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Charles Porter, "Tragedy in Oklahoma" |
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517 | (3) |
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Joe Strupp, "The Photo Felt Around the World" |
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520 | (3) |
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Mark Glaser, "Did London Bombings Turn Citizen Journalists into Citizen Paparazzi?" |
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523 | (5) |
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Pictures of Hurricane Sandy |
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528 | (1) |
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529 | (1) |
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David Leeson, "Photographs and Stories" |
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530 | (5) |
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NewsHour Extra with Jim Lehrer, "Pros and Cons of Embedded Journalism" |
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535 | (2) |
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Mark Binelli, "How Detroit Became the World Capital of Staring at Abandoned Old Buildings" |
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537 | (4) |
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Matthew Christoper, "Abandoned America" |
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541 | (2) |
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Lady Gaga, "We Pray for Japan" |
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543 | (1) |
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Analyzing Perspectives on the Issue |
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544 | (1) |
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From Reading to Research Assignments |
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545 | (1) |
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Chapter 15 Claiming Citizenship |
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546 | (40) |
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The Center for American Progress, "Infographic: The New Demographics" |
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549 | (1) |
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Meme, "Does History Repeat Itself?" |
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550 | (2) |
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A. G. Sulzberger, "Hispanics Reviving Faded Towns on the Plains" |
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552 | (3) |
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Alex Webb, "Life on the Border" |
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555 | (3) |
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Thomas L. Friedman, "America's Real Dream Team" |
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558 | (3) |
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Stephen M. Steinlight, "Thomas L. Friedman: Foe of Open-Borders and `Comprehensive Immigration Reform'?" |
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561 | (4) |
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Lexington, "The Hub Nation" |
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565 | (3) |
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568 | (1) |
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Mark Rice-Oxley, "In 2,000 Years, Will the World Remember Disney or Plato?" |
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569 | (4) |
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Joseph Davicsin and Jerome Sklarsky, "The Daily Targum: Two Opinions on McDonaldization" |
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573 | (3) |
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Paul Feine, "McBastards: McDonald's and Globalization" |
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576 | (4) |
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Colleen Walsh, "Education Without Limits" |
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580 | (4) |
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Analyzing Perspectives on the Issue |
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584 | (1) |
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From Reading to Research Assignments |
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585 | (1) |
| Credits |
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586 | (3) |
| Index |
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589 | |
