Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reade...Lasīt vairāk
Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reade...Lasīt vairāk
Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reade...Lasīt vairāk
An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality. Events Management provides an introductory overview of the fundamentals in man...Lasīt vairāk
An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality. Events Management provides an introductory overview of the fundamentals in man...Lasīt vairāk
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Digital and Social Media Marketing: A Results-Driven Approachis an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique p...Lasīt vairāk
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Digital and Social Media Marketing: A Results-Driven Approachis an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique p...Lasīt vairāk
From the early part of the 21st Century, religious tourism has seen both economic and education-sector growth on a global scale, but there is relatively limited research exploring the understanding and motivation behind tourists visitation to sacred...Lasīt vairāk
Jon Edwards, Catherine Gorman, Kevin Griffin, Carlos Fernandes, Razaq Raj, Wided Majdoub, Nigel Morpeth, Claudia Kroesbacher, Ian Rotherham, Tahir Rashid...
In a text moving beyond an exclusively Anglocentric perspective on culture and cultural tourism, and linking cultural heritage and identity, Raj (Leeds Metropolitan U., UK), Griffin (Dublin Institute of Technology), and Morpeth (Leeds) introduce conc...Lasīt vairāk
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This Second Edition gives students a thorough grounding in the fundamental principles of events management. Electronic Inspection Copy available to instructors ...Lasīt vairāk
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This text, appropriate for undergraduates and above, introduces events management, the issues surrounding the field, and techniques important in its practice. Some discussion is specific to the UK, but much will be applicable regardless of locale. Ch...Lasīt vairāk
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This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational - Neil Robinson, University of Salford Guiding readers t...Lasīt vairāk
