Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it...Lasīt vairāk
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PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and...Lasīt vairāk
This work combines the approach of a trade book with the fundamental principles and theories of public relations to provide readers with the essential techniques needed to write with understanding and purpose. It guides readers through a progression...Lasīt vairāk
Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and researc...Lasīt vairāk
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Covers the world of public relations with an emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects....Lasīt vairāk
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PUBLIC RELATIONS WRITING: FORM AND STYLE, International Edition combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write...Lasīt vairāk
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This workbook is a partner to Newsom and Haynes PUBLIC RELATIONS WRITING. The exercises include realistic scenarios involving different situations and companies, and get you practicing your newly acquired skills. If you dont see the workbook in the...Lasīt vairāk
Suitable for the beginning student or the experienced public relations practitioner, this title covers the world of public relations with an emphasis on fundamentals such as history and research, as well as issues such as technology, ethics, and the...Lasīt vairāk
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This long-standing textbook provides an introduction to the skills and theories underlying public relations writing. Newsom (Texas Christian University) and Haynes (Texas State University-San Marcos) offer advice on creating email campaigns, press re...Lasīt vairāk
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Newsome (journalism, Texas Christian University) has revised material to reflect trends related to technologys impact on public relations strategies and tactics, in this eighth edition of a text for students seeking a career in public relations. Thi...Lasīt vairāk
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A textbook to teach students how to promote anything in any medium of language, hopefully to make lots of money. Newsom (Texas Christian U.) and Carrell (U. of Oklahoma) chose Singapore to turn out the sixth edition; they mention no dates for earlier...Lasīt vairāk
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This authoritative text introduces students to the world of public relations with a strong emphasis on the fundamentals (such as history and research), as well as the emerging issues (such as technology, ethics, and the international aspects of publi...Lasīt vairāk
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This text covers all aspects of public relations writing with the practical approach one would expect to find in a trade book, but with the principles and theories of public relations interwoven so that students write with understanding and purpose....Lasīt vairāk
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This text covers all aspects of public relations writing with the practical approach that one would expect to find in a trade book, but with the principles and theories interwoven so that students write with understanding and purpose. Part One sets t...Lasīt vairāk
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New edition of a standard college textbook on the history, practice, and probity of PR with case studies. Annotation copyright Book News, Inc. Portland, Or....Lasīt vairāk
Offering practical, class-tested instruction in all the writing forms used by the public relations professional, this edition has undergone a major reorganization....Lasīt vairāk
This text presents the history and development of public relations, an introduction to communication theory, persuasion and research methods as well as an overview of practical topics....Lasīt vairāk
